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Fiat
Automobiles CEO Lorenzo Sistino and Diesel
CEO Ronzo Rosso with the new Fiat 500 by
Diesel, a limited-edition version of the
supermini that will makes its debut at the
Paris Motor Show. |
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Fiat
Automobiles' model range at the 78th edition
of the Paris Motor Show next week will
include the Bravo, Sedici, Grande Punto,
Panda and Qubo. |
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The highly
original Fiat Automobiles stand at the Paris Motor Show
is made up of modular elements with moving shapes and
images. The exhibition area is like an enormous
high-tech garden with a fluid floor interspersed with
lighted inserts that sprout gigantic stems carrying huge
mirrored disks.
This makes the stand look like a pathway winding through
an animated landscape allowing glimpses of the cars
between the stems. This great garden is presided over by
an enormous image of the 500 – the famous reproduction
five times larger than actual size – looking down on a
semi-transparent area housing the merchandising, lounge
area and offices, with a bird’s-eye view of the whole
stand.
Against this stunning backdrop, visitors can discover a
world of emotion, imagination and style, all packed with
technological innovation, Italian panache and respect
for the environment. The specific aim of Fiat
Automobiles at the Paris Motor Show is to tell the
general public about its commitment to environmental
protection and sustainable mobility, a commitment that
has been a driving force to the brand in the development
of its models and has led to the setting up of a web
platform that can be accessed from the Fiat website (www.fiat.it
– www.fiat.com), dedicated to Fiat’s 360° commitment to
environmental protection throughout the life cycle of
its cars: from preliminary research, to design and
development and then end of life management.
The best demonstration of this continuous commitment to
research and the creation of minimum environmental
impact products are the cars on show in Paris bearing
the PUR-O2 logo, a branding that identifies a small,
select group of versions that are at the cutting edge
within the Fiat range for their technological content
and low CO2 emission levels - and up with the very best
of the competition in their respective segments. The
PUR-O2 label thus describes vehicles with specific and
distinctive environmental content, such as the new
’Start&Stop‘ device developed by Bosch and special Eco
Packs that include green tyres, low-viscosity fluids,
aerodynamic packages and gearboxes with modified ratios.
From November, the PUR-O2 badge will be applied to
specific versions within the 500, Bravo and Croma ranges
that are outstanding for their qualities of reduced CO2
emissions and low fuel consumption.
At the Paris show, the PUR-O2 brand can be seen on a
Fiat 500 Lounge equipped with a 1.2 litre petrol engine
teamed with a Dualogic robotised gearbox and the
Start&Stop system. The spotlight will also be on Croma
and Bravo cars equipped with 1.9 and 1.6 litre Multijet
power units respectively: all the cars on show guarantee
a significant reduction in CO2 emissions and a much
lower fuel consumption. Amongst other things, the public
will also be able to see an Eco Drive on the Fiat 500
PUR-O2 and via a simulator. This eco-compatible driving
system, developed in conjunction with Microsoft, is due
to be adopted throughout the range from January 2009.
These minimum environmental impact cars will be flanked
on the Parisian catwalk by other Fiat models
representing one of the broadest and most multi-faceted
ranges on the international automotive scene. Beginning
with the special series ‘Fiat 500 by Diesel’, an
expression of the very best of Italian designer style
and further confirmation of the infinite possibilities
that the new model can offer. The show continues with
the world premiere of a new version of the Fiat Bravo
equipped with the lively 165 bhp 2.0 Multijet engine
(Euro 5) in a Sport version with 18” rims and red brake
callipers, rear spoiler, side skirts, sporting
interiors, sports pedal unit in aluminium, chrome
inserts - plus leather-trimmed steering wheel, gearshift
and handbrake. Near to this new product, visitors can
also admire the Qubo, the brand-new vehicle marketed by
the Fiat sales network. The car on show is a Dynamic
version equipped with the spirited 75 bhp 1.3 multijet
engine plus a DualogicTM robotised gearbox and 16" light
alloy rims, aluminium roof rails, Privacy window,
Blue&Me, radio CD/MP3 with steering wheel controls, rear
parking sensor and leather-trimmed steering wheel and
gear knob. The luggage compartment contains a luggage
retaining net and a courtesy light that becomes a handy
electric torch when removed.
The spotlights at the show will also be on the Fiat
Grande Punto MY 2008 that can be viewed at the Paris
show in the 3 and 5 door Emotion version (90 bhp 1.3
Multijet 16v engine and Dualogic robotised gearbox and a
75 bhp 1.3 Multijet 16v engine and manual gearbox). The
equipment list is long: dual zone automatic climate
control, Blue&Me NAV, cruise control, black leather
upholstery, rain and parking sensors, skydome sunroof,
front seats with head restraints including an
anti-whiplash function, rear spoiler, side skirts,
window bags, sidebags, 17" alloys and a Radio with
CD-MP3 player.
The line-up at the Paris show is completed by a new
version of the Panda model – guaranteeing a significant
reduction in CO2 emissions (119 g/km) and a considerable
drop in fuel consumption (11 per cent less than the
original version) – and a four wheel drive 120 bhp Fiat
Sedici 1.9 Multijet, the versatile model that proved the
biggest-selling SUV in Italy in 2007. The car on show
boasts an automatic climate control system, satellite
navigation system, privacy windows, leather seats,
Safety pack (ESP and Window bags) and Luxury pack
(steering wheel controls).
Visitors to the show can also pick up information
material and consult totems on the stand to find out
about products on offer from Fiat Group Automobiles
Financial Services, a captive finance company created as
a joint venture partnership between Fiat Group
Automobiles and Crédit Agricole. The company backs Fiat
Group Automobiles, in Italy and Europe, with a single
mission: to support the sales of Fiat, Alfa Romeo,
Lancia, Fiat Professional and Abarth branded cars by
offering innovative financial products incorporating
high added value services that are aimed at the dealer
network and also private and fleet customers.
Throughout the duration of the show, a blog on the
website will provide up-to-date information on events,
products and news. Above all, it will open a space for
communication with advance news and campaigns on the
environmental and ecological issues that Fiat Group
Automobiles uses as a basis for the creation and ongoing
improvement of its products.
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FIAT TO UNVEIL NEW
ENVIRONMENTALLY-CONSCIOUS LINE IN PARIS
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