30.10.2008 FIAT HOGS THE LIMELIGHT AT SÃO PAULO MOTOR SHOW

FIAT CONCEPT CAR II
FIAT STRADA ADVENTURE LOCKER
FIAT STRADA ADVENTURE
FIAT CONCEPT CAR II
FIAT LINEA
FIAT CONCEPT CAR II

The presence of Fiat Automóveis at the 25th Salao Internacional do Automovel in São Paulo is marked by a booth that reflects Fiat: a full range of products, state-of-the-art technology, design, pioneering nature, new trends and environment concern.

The presence of Fiat Automóveis at the 25th Salao Internacional do Automovel - at the Parque de Exposições do Anhembi, São Paulo, running until November 10th - is marked by a booth that reflects Fiat: a full range of products, state-of-the-art technology, design, pioneering nature, new trends and environment concern.

The highlights that Fiat brings to this Show, the coming news and the technologies for the future can be seen in a 2,750m2 place. The booth is divided into several areas such as the Biosphere, where Fiat inserts its Adventure versions very close to nature; Technology for the Environment Service, where the models that use alternative fuels are placed; and the Technological Auditorium, where visitors can take part in a Quiz with questions about the Fiat’s big launch in Brazil this year, Fiat Linea. In addition to that, the lines drawn on the floor remark the idea of Connectivity, which becomes stronger in Fiat products. All of this brings the public to contemplate one of the best exercises of design, trends and technology in the Brazilian market.

One of the Fiat’s highlights in the Auto Show is the concept car fully designed by Fiat’s engineering in Brazil: FCC II. Its design has been oriented according to the concept “Environment & Fun”, an ecologically correct car offering a very pleasant drive. Another highlight is the Fiat 500, one of the industry icons in the 50’s that had its comeback last year, featuring a contemporary design and technology. Once again, it has been a huge sales success in Europe.

Visitors can see close up all Fiat Linea versions, in a place reserved for Fiat’s new sedan, which has already been granted two awards at the Top Car TV 2008 Edition. The new top model from Fiat has arrived to be a market reference. Linea brings technology, design, sophistication and comfort beyond sufficiency in order to address the needs of the most demanding customers. The model is the first vehicle manufactured in Brazil with an onboard GPS navigation system - Blue&Me NAV. Moreover, it offers Dualogic® automatic gearbox, parking, rain and crepuscular sensors, up to six airbags and automatic digital air conditioner, which turn this into a unique model in the Brazilian market.

At the Show, visitors are able to meet the future launches, to be presented: the Idea’s special series - Oro and Platino; Stilo Blackmotion, and the Punto T-Jet, equipped with the new 1.4 16V turbo engine. They have come to complete the already large range of Fiat products, featuring the presence of joviality of ideas and technological innovation.

Models designed for sportiveness lovers are also present. The Strada compact pick-up has received special painting, highly sportive accessories and a turbo engine. Linea Monte Bianco has been customised with Fiat’s accessories products, and also with leather lining ('ultraleather’ and ‘ultrasuede’). And Hot Wheels lovers have the chance to meet in real size – for the very first time on a Brazilian manufactured model – a Fiat Punto specially conceived.

In Technology for the Environment Service space, the Siena Tetrafuel ― first car to use four different fuels in the world ― and the Electric Palio Weekend, designed in partnership with the Itaipu Binacional Hydropower Plant, could not be left out. In the Biosphere area, Fiat’s Adventure line appears surrounded by a lot of nature, showcasing its most successful models. In 2009, it received the Locker technology, a locking system that allows the overcoming of adverse road conditions. In this space there is present: Palio Adventure Locker, Strada Adventure Locker, Idea Adventure Locker and Doblò Adventure Locker. Also, in this area visitors find the Palio Rally, the current winner in anticipation of the Brazilian Rally Championship, in N3 category.

The current Fiat range is also present from the super cost-effective Mille Economy to light commercial vehicles such as the Ducato Motorhome, which shows only one of the many possible use alternatives of this versatile model.

The Fiat visitors at the Show can interact with products and technologies. In Linea’s cockpit, the customer is able to test the efficiency and interactivity of the Blue&Me™NAV, and games fans have the opportunity to practice with Game Punto.

As connectivity is strongly present, those who are not able to come to the Show can learn and follow the local Italian manufacturer news through the partnerships with the Jovem Pan radio station, with live insertions of the radio show ‘Pânico’ and its daily reports about the Show. As for MTV, it will take part through video recordings, and web surfers can follow it live and from many angles through Terra portal, giving full view of what will be happening in all the areas of Fiat’s booth.

The Árvore da Vida (Life Tree) Project also has a reserved spot in the Show. In this place, people can learn about this important work, which comprises social responsibility initiatives articulated with various sectors of the society. Visitors can also see all Fiat Clothing products, a full collection of clothes and accessories exclusively designed for the Fiat customer. Fashion Innovation Attitude as its best. Since Fiat is always attentive to the collaboration with the environment, LED lamps are being used in the Fiat booth, saving 20% energy power. Besides, people who visit the booth receive a seedling of a tree.
 

© 2008 Interfuture Media/Italiaspeed