Alfa Romeo is in Norway filming its range of sports cars from the new Alfa MiTo to the stylish 8C Competizione on the Atlanterhavsveien, a dramatic stretch of island-linking road that is regarded as providing some of the most stunning stretches of scenery in the world.

Alfa Romeo is in Norway filming its range of sports cars from the new Alfa MiTo to the stylish 8C Competizione on the Atlanterhavsveien, a dramatic stretch of island-linking road that is regarded as providing some of the most stunning stretches of scenery in the world.

The Atlanterhavsveien is a unique road that provides an over water connection between the municipalities Averøy and Eide through a series of eight sweeping bridges. It is located in the area of Nordmøre in the district Møre og Romsdal. Plans were first mooted in 1909 to connect the island of Averøy to the mainland. At that time a railway was considered the best option but as the automobile became more and more available in Norway the railway plans were put to one side in 1935.

It wasn't until the 1970s that the ambitious road project plans moved towards fruition and finally on August 1 1983 construction started on the Atlanterhavsveien. The dramatic road, with its bridges that curve and sweep and arch upwards to allow shipping to pass underneath, opened six years later on July 7 1989. There are eight bridges in total: the Vevangstraumen Bridge (116 m), the Hulvågen Bridge which comprises of three three bridges (totalling 293 m), the Storseisundet Bridge (260 m), the Geitøysundet Bridge (52 m), the Store Lauvøysund Bridge (52 m) and the Lille Lauvøysund Bridge (115 m).

Alfa Romeo has been filming on the Atlanterhavsveien as part of a series of worldwide films that will to used to advertise the brand. Six cars took part in the filming process: the MiTo, 147, 159 sedan, 159 Sportwagon, GT Coupé and 8C Competizione. "This is the great Norwegian commercial, a promotional film what will be used in Europe, 'The Atlanterhavsveien Road - Norway',"says Jarle Tangen who represents Loop Films, a company closely involved in shooting the latest Harry Potter movie. Movie Magic International is the partner of Loop Films in the Alfa Romeo project. The cars were all flown in on a freight plane and they will now depart for Dubai where the final instalment of filming is due to take place.

"We think it is very positive that the Alfa Romeo is filming in Norway, and not least, that this creates a positive publicity around the brand," commented Auto Import Nor AS CEO Erik Eidem. Auto Import Nor AS is the official imported of Alfa Romeo in Norway. "The Norwegian landscape combined with the beautiful Alfa Romeo design is the ultimate combination," added Eidem.