With the countdown to the Alfa MiTo's arrival in South Africa now less than two months away Alfa Romeo South Africa will be warming up with a big promotional involvement at this weekend's World Superbike Championship round at Kyalami.

This is set to be quite an important year for Alfa Romeo in South Africa. Within the next two months, the first all-new Alfa Romeo since 2006, the compact MiTo, will make its local debut. Lauded internationally for its quality, performance and design, the MiTo will be the first premium brand to take ownership of the B segment.

And to herald the resurgence of the Alfa Romeo brand on the African continent, the Italian caramker make a big splash at the World Superbike (WSBK) race spectacular to be held at Kyalami this coming Sunday (May 17). Alfa Romeo is set one of the major sponsors of the event and will remain so for the next three years. It is an important arena for Alfa Romeo as the WSBK Championship is broadcast by ninety five television channels around the world, offering a total of almost 3,500 hours of coverage in the course of the racing season.

Alfa Romeo branding at the Kyalami Race Track’s start and finish lines, a whole fleet of track support vehicles (including the all-important and highly visible safety pace cars), and Alfa Romeo’s sponsorship of the Ducati Racing team will ensure that anyone attending the event or watching it on television will be left in no doubt that Alfa Romeo is here, and here to stay. 500 Grand stand tickets, a dedicated Alfa Romeo boma accommodating an extra 145 guests and the opportunity for 30 lucky Alfisti to get paddock passes are just some of the perks open to Alfa Romeo fans in South Africa.

Oscar Rivoli, Managing Director of Fiat Group Automobiles South Africa, is proud of Alfa Romeo’s association with WSBK: “The initiative will enjoy tremendous visibility, with an audience including fans at the tracks, the entire sales network and customers. It’s an event that harmonises with Alfa Romeo’s hallmark sporting spirit, and what with the new models that will shortly be coming our way, it’s the perfect marketing vehicle.”