Alfa Romeo’s unique combination of style and performance is now available to a whole new Australian and New Zealand market sector with the launch of the Alfa Romeo MiTo, which brings together the convenience, economy and low emissions of a small car with the style, performance, and luxury of Alfa Romeo’s larger models.

“The only thing that has been downsized with the Alfa Romeo MiTo is the size,” explains Edward Butler, General Manager for Alfa Romeo in Australia and New Zealand. “Everything else is what would be expected of an Alfa Romeo, from the style, which is inspired the Alfa Romeo fastest production car, the Alfa 8C Competizione, to its performance, which is provided by a choice of two compact turbocharged engines. Equally, the Alfa Romeo MiTo shares a lavish level of equipment with its larger brothers and its long list of advanced technology will make it a benchmark in its class.”

The Alfa Romeo MiTo is launched in Australia in two versions; the 120 bhp Alfa Romeo Mito is priced at a recommended price of A$31,490 plus statutory charges and delivery. In addition to a power boost from 120 to 155 bhp, the MiTo Sport gains Blue&Me Bluetooth telematics with a USB connection, climate control air conditioning, sports bumpers, spoiler and pedals, rear parking sensors, Brembo Brakes, auto wipers, lights and interior mirror as well as front fog lights. The MiTo Sport is priced in Australia at A$37,490 plus statutory charges and delivery. In New Zealand the MiTo is being launched with one version which will be the 155 bhp Sport, this model is priced at NZ$44,990 on the local market.

The Alfa MiTo is being launched into a segment dominated by the Mini.  The Italian sporting car company is planning to challenge leading rivals with the MiTo’s persuasive combination of stylish looks, high specification and value for money proposition, driving credentials, and genuine four person comfort and luggage space. “The moment is right to introduce a new sporty compact to the sector,” adds Edward Butler. “Cool, young drivers will relish the choice and excitement that this new model – a real driver’s car – brings. Keen pricing, Alfa’s evocative heritage and the MiTo’s good looks mark it out as a genuine contender within this competitive sector.”

© 2009 Interfuture Media/Italiaspeed