16.08.2009 LIMITED EDITION VERSION OF THE MITO SET FOR JAPANESE MARKET

ALFA ROMEO MITO IMOLA
ALFA ROMEO MITO IMOLA

Alfa Romeo Japan has announced a limited edition version of the Alfa MiTo, dubbed the MiTo Imola, which will go on sale in November and help its promotion of the new hatchback as a must-have fashion accessory for Japanese consumers.

Alfa Romeo Japan has announced a limited edition version of the Alfa MiTo, dubbed the MiTo Imola, with a distinctive yellow paint finish and some optional equipment coming as standard as well as dedicated badging, which will go on sale in November and help the importer's promotion of the new Italian hatchback as a must-have fashion accessory for Japanese consumers.

Alfa Romeo has recently been placing emphasis on Japan as a key overseas market ripe for growth and its cars have always had a small but dedicated following in a country where prestigious European cars are valued. Currently the full Alfa Romeo range including the Brera, Spider, 159 and 159 Sportwagon are all available on the Japanese market and the addition of the B-segment MiTo, which is enjoying steady sales across Europe, is looking to build on the successful launch that another of Fiat Group Automobiles' brands, this time the Fiat-based sports division Abarth, is currently enjoying.

The MiTo Imola limited edition model draws its name from one of Italy's most legendary and evocative race tracks, the Autodromo Enzo e Dino Ferrari and an aluminium plaque mounted on the centre console behind the DNA switch and ashtray bears the legend along with an engraved with the red, white and green colours of the Italian flag. Other interior upgrades for the MiTo Imola include the use of refined Pelle leather (perforated on the seat centre sections) while yellow trimmed front mats complete with an Italian flag label and MiTo motif stitched into it in yellow complete the cabin changes.

On the outside the MiTo Imola is instantly recognisable thanks to its very eye-catching paint finish which is the model's optional "deep yellow" colour. Alfa Romeo Japan has delved into the MiTo's options list to kit out the Imola. 18-inch three-spoke wheels options are fitted with Pirelli's 215/40R18 Nero Zero tyres while the brake calipers are finished in the red painted option to provide a distinct look. Aluminium-effect door mirrors provide a further contrast. Production will be limited to 150 units but as yet no pricing has been announced.
 

2009 Interfuture Media/Italiaspeed