Alfa Romeos lead the participants away from
from the Polo Field, kicking off the first
leg of the this year's Pebble Beach Tour
d'Elegance in August. The Italian brand has
a long association with the Monetery
Conconours. Photo: Jeffrey S. Field.
days after the Goodwood Festival of Speed
announced that Alfa Romeo would be honoured next
year on the occasion of the brand's centenary, the Pebble Beach Concours d'Elegance has announced
that the Italian car maker will be one of the
three featured marques at next year's 60th
edition of the California event.
There will be
more Italian flavour on the famous greens next year because
as well as featuring Alfa Romeo, the 2010 field at the
Pebble Beach Concours d'Elegance will showcase Italian
designer Ghia while a special class will celebrate the 50th
anniversary of the Ferrari 250 GT SWB Berlinetta.
list of classes is the first step in bringing the world's
best automobiles to the Pebble Beach Concours d'Elegance,"
said Concours Chairman Sandra Button. "We always try to
offer an exciting blend of antique, classic and postwar
cars, elegant coachbuilt automobiles and historic racecars.
And our 60th anniversary celebration promises to be
spectacular." First conducted in 1950, the Pebble Beach
Concours d'Elegance is often said to be the world's premier
celebration of the automobile. Each year, a selection of the
most beautiful and rare automobiles are invited to appear on
the 18th fairway of Pebble Beach Golf Links in an event that
has raised more than US$13 million for charity during its
Alfa Romeo, the Italian automaker best known for its stylish
sports cars, will be celebrating its centennial in 2010.
Founded in Milan, Alfa Romeo has always been known for
building fast, dependable and technologically advanced cars.
Special classes will illustrate the history of Alfa Romeo
and highlight the elegant yet sporting coachwork on Alfa
Romeo 8C road, race and sports cars of the 1930s.
reappearance at a "featured marque" has come round again
very soon after it held the same position during the 2005
edition when seven important awards were devoted by the
organisers entirely to the historic Italian 'sporty' brand.
In fact that year more than sixty - mostly very significant
- Alfa Romeo cars from through the firm's history turned up
for the highly prestigious event, and crowing a excellent
showing for the Milanese carmaker, a further seven of the
special trophies available were also claimed by Alfa Romeo.
Rounding out Alfa Romeo's headline appearance in 2005 was
the first ever public presentation of the Alfa 8C Spider,
which had been built by Centro Stile Alfa Romeo almost two
years prior but tucked away as the 8C project stalled. Then
however the 8C Spider was just a concept sports car, dragged
out into the open by Alfa Romeo to fulfil a long-standing
tradition that sees a Pebble Beach Concours d'Elegance
featured marque presenting a new concept for show. At the
time there were no production plans in the pipeline for the
centre stage in Monterey next year will be Carrozzeria Ghia
SpA. Established in 1915 in Turin, Ghia is one of the most
famous Italian automobile design and coachbuilding firms. It
initially made lightweight aluminium-bodied cars, first
achieving fame with the Alfa Romeo 6C 1500 in the 1920s.
More recently, Ghia designed special bodies for Fiat, Ford
and Chrysler and many other manufacturers. A special class
of Ghia-designed vehicles will salute this design heritage.
The final two
featured marques will be America's Pierce-Arrow and
Britain's Jaguar. The Pierce-Arrow Motor Car Company of
Buffalo, New York, built the "Car of Presidents." Six U.S.
Presidents from 1909 to 1936 - William H. Taft to Franklin
D. Roosevelt - enjoyed the luxury and comfort of
Pierce-Arrows. Classes at Pebble Beach will salute both
earlier and later models. Finally the 75th anniversary of
Jaguar will be celebrated, and other special classes will
focus on the centennial of the Indianapolis 500 auto race;
Hot Rod lakesters and Bonneville racers; and American
motorcycles through 1959 - following up on the success of
last year's first motorcycle class. There will also be a few
surprises to mark the 60th anniversary of the Pebble Beach