23.06.2009 SPORTSPRO MAGAZINE RANKS FERRARI ABOVE F1 IN SPORTS PROPERTY RICH LIST

KIMI RAIKKONEN - FERRARI F60 - 2009 BRITISH GRAND PRIX

Kimi Raikkonen on his way to a disappointing eighth place in Sunday's British grand Prix at Silverstone. However with both Ferrari's finishing in the points the Maranello team was able to consolidate its fourth place in the constructors standings.

Ferrari has felt some satisfaction in its bitter war of words with the FIA after British magazine SportsPro published its list of the world's 200 most valuable sports properties and placed the Scuderia squarely above Formula 1. Ferrari, as the power within the F1 team's organisation FOTA, and FIA President Max Moseley have been sharply divided over the future regulations and control of grand prix racing in recent months with Ferrari repeatedly stating that it is ready to walk away from the sport if a budget cap is introduced and through FOTA has it is prepared to set up and take part in a rival series.

In the SportsPro rich list Scuderia Ferrari is the highest ranked European team property. The Italian team is placed seventh overall on the list of 200 properties and valued by the magazine at US$1.55 billion. The Italian team which has competed in the F1 World championship for six decades, is followed by Manchester United Football Club of the English Premier League, and the Formula 1 World Championship itself. The unique classification has been set up using various factors such as the balance, the brand name’s prestige and other factors.

The U.S. National Football League (NFL) is ranked as the world’s most valuable sports property, with a value of US$4.5 billion. It is followed at the top of the table by three other American properties - Major League Baseball (MLB) (US$3.9 billion), the NBA (US$3.35 billion) and NASCAR (US$1.9 billion). The newest property in the list is the Indian Premier League (IPL), which is valued at US$1.6 billion - a staggering achievement for a two-year-old property. After Ferrari, the highest European team property, comes Manchester United Football Club (8th) at US$1.495 billion. The most valuable American sports club is the Dallas Cowboys (10th), the NFL team, valued at US$1.278 billion.

Tiger Woods (11th) is the highest rated athlete property with a value of US$1.25 billion, followed by Jack Nicklaus (16th) at US$1 billion. Golfers dominate the athletes’ table because of the high earnings from designing golf courses; Tiger Woods is expected to earn over a billion dollars from designing courses in the next decade and will almost certainly eclipse his on-course earnings. David and Victoria’s Beckham Brand Ltd property (88th) is valued at US$375 million.

Many single annual events appear, led by the Wimbledon tennis championships (22nd) valued at US$900 million. Unsurprisingly, the most valuable competition is the FIFA World Cup (5th) valued at US$1.7 billion, ahead of the Summer Olympic Games (15th) at US$1.04 billion. The UEFA Champions League (13th) is valued at US$1.1 billion, eclipsing the Summer Olympics due to its annual status.
 

© 2009 Interfuture Media/Italiaspeed