Fiat has promoted an event to signal the
importance of the Colombian market in its
plans for Latin America and and to announce
that Colitalia Autos S.A. will be its new
official representative in the country.
promoted a special event to signal the importance of the
Colombian market in its growth plans for Latin America,
where it launched two new models to the country, and
also announced that Colitalia Autos
S.A. is to be its new official representative in the
At the ceremony
two new models were presented to the Colombian market, the
European-built Bravo 1.4 T-Jet 16v medium sized hatchback
was shown in two versions, with the 6-speed manual and with
the Dualogic automatic gearbox, and the rugged off-road
capable Palio Adventure Locker, one of Fiat's most
successful niche models in Latin America and a car which is
built in Brazil, was also unveiled alongside the Bravo.
Present at the
event were Cledorvino Belini, President of Fiat Group Latin
America and President of Fiat Automóveis; Manuela
Todeschini, Administrative Director of Italgroup Investment,
which controls Colitalia Auto; Carlos Eugenio Fonseca,
Director of Production and Exports for Fiat Latin America
and Miguel Alvarez in charge of Colitalia.
launch of the Bravo and Palio Adventure Locker will be
followed in the coming months by the arrival of the four
door Linea sedan, which is also built in Brazil, and the
small 500 which as proved to be one of the biggest hits for
the brand in recent years and is already being imported from
Europe to selected Latin American markets. The Fiat range in
Colombia will eventually grow to comprise of 11 models and
22 versions and these will also include the Punto, Palio,
Siena, Fiorino and Ducato.
"Colombia is a
strategic market for Fiat as we hope to reach a market share
of 15 percent of the total sales in Latin America by 2010,"
declared Mr. Carlos Eugenical Dutra at the press conference.
The Colombian market is estimated to see sales of around
170,000 new vehicles this year. Colitalia S.A. is targeting
sales of 2,500 units this year which would give it a 1.5
percent share of the total market. Colitalia S.A., which
comprises of Italian investment funds, is making a direct
investment of US$15 million in infrastructure and in the
aftersales and services network in order to achieve this