02.07.2009 FIAT 500C ARRIVES IN MARANELLO

FIAT 500 C AND FERRARI CALIFORNIA, MARANELLO

On the occasion the new Fiat 500 C, with its innovative electrically-operated sliding canvas roof, symbolically met the Ferrari California, the first Ferrari to feature a hardtop roof.

Very early yesterday morning the new convertible Fiat 500 C arrived at Ferrari's headquarters in Maranello and it was shown all day long in front of the Company’s new Ristorante – a special preview for the employees of the Prancing Horse, who admired the new model from Fiat.

On the occasion the new Fiat 500 C, with its innovative electrically-operated sliding canvas roof, symbolically met the Ferrari California, the first Ferrari to feature a hardtop roof – two different ways to travel with an open roof, but still the same expression of Italian style and technology.

The preview at Maranello on Wednesday comes just days after the 500 C, which made its world public debut at the 79th Geneva Motor Show in March, went on sale across key European markets, just in time for the summer consumer demand for convertible style cars. It also comes just days before the 500 celebrates its second birthday on Saturday (July 4). That day will see special "birthday parties" taking place in nine cities: Berlin, Gdansk, London, Madrid, Milan, Naples, Rome, Tokyo and Volendam (July 3). It also comes as the 500 celebrates major international sales success as it was revealed last week by brand CEO Lorenzo Sistino that, unusually for a Fiat model, more that half (54 percent) are being sold to buyers outside Italy.
 

© 2009 Interfuture Media/Italiaspeed