A giant 5:1 scale model of the new Fiat 500C has just arrived in central London and opened its ‘doors’ to the public yesterday (Friday 28 August), as part of a fun-filled Fiat event called The Big Smile. 

Situated at Parklife on London’s Oxford Street, The Big Smile will be entertaining visitors up to 8.00pm everyday until Wednesday next week, featuring roaming entertainers, free-to-enter competitions, stilt walkers and snack stalls – not to mention the chance to win the loan of a real Fiat 500.

The giant Fiat 500C model – five times the normal size – has come to the UK as part of a Europe-wide tour to promote the popular new convertible. The 5:1 scale model of the car has appeared before on Fiat’s international motor show stands around the world, but this latest version simulates the ‘open-top’ style of the 500C with a spectacular projection of the sky on to the inner lining of the car’s roof.

The Big Smile is in London until 2 September on Oxford Street – one of the busiest shopping streets in the world. The showcase is set to generate awareness and interest in the new Fiat 500C and is designed to make people smile when they see it – much like the effect created when driving the real car.

The summer mood of The Big Smile event is enhanced by bright internal hoardings that aim to recreate a typical park scene along with deckchairs and plants, while examples of the Fiat 500, 500C and 500byDiesel are also on display for enthusiasts and potential customers to view.