Small, round and hip – for many years the Cinquecento has belonged to the most popular small car models in Europe. Fiat launched a convertible version of the legendary little Italian into the market promptly to the beginning of the open air season 2009. With an electric retractable roof and a modern retro appearance, the new Fiat 500C appeals not only to the Cinquecento fan group. iPhone users will soon be able to enjoy the jump’n’drive mobile game "Be Open” - starring the Fiat 500C.

The Cinquecento became available as a soft-top convertible for the first time over 50 years ago. The new 500C pays homage to its popular ancestor and stands for a long tradition of freedom and joie de vivre.

In cooperation with media agencies MC2 and GroupM, CLANMO developed the customised iPhone game "Be Open" complementary to the launch campaign of the Fiat 500C. The aim of the game is to stay happy! To do so, the player has to collect popsicles, fruits or corn cobs and avoid sneaky obstacle during the cheerful drive in the Fiat 500C. The technical highlight of the game is the innovative blowing feature, which allows the player to blow away rain clouds by blowing into the built-in microphone. A different picturesque landscape awaits the user in each of the three levels.

"With this game, we have been able to visualize the topic "car" for the iPhone in a completely new and unique way. We hope that more companies like Fiat will become aware of the innovative potential of Mobile for brand building and customer retention”, says Joachim Bader, Managing Director of CLANMO.

CLANMO GmbH is a highly awarded agency for mobile interaction and realizes award-winning campaigns, applications and services that bring together target groups and brands in a mobile context. CLANMO’s work for IKEA gained the company national recognition and was considered one of the top three mobile campaigns of the year at the New Media Awards 2009. From its locations Munich and Cologne, CLANMO offers its clients full services from strategic consulting, to creation and in-house mobile technology. The agency was founded in April 2009 by the merging of two business units of the Munich-based MindMatics AG.