"The
reorganisation announced today represents an important step
for Fiat Group Automobiles which will equip it to face
future market challenges in the most efficient and immediate
manner," said Fiat Group CEO Sergio Marchionne in a
statement issued in Turin today. "The changes we are
experiencing in the automotive sector require that we adapt
our organisational structure rapidly."
The
biggest news from Fiat Group today came with the announcement that Alfa
Romeo's marketing chief Sergio Cravero would be promoted to
become the CEO of the sporty brand to fill the void left by the departure
on Monday of
the incumbent, Luca De Meo. "Mr. Cravero’s appointment as
head of Alfa Romeo forms part of a specific Group strategy
of developing personnel with the highest potential and
involving them in the decision-making process," said
Marchionne. "Mr. Cravero is a professional with considerable
experience in both the engineering and commercial areas. I
am convinced that he is the best possible choice for Alfa
Romeo.
Marchionne also passed comment on the new FGA management
responsibilities that are being created. This restructuring will see Lorenzo Sistino
becoming responsible for sales right across the brands, Olivier François
for communications,
Daniele Chiari for Product
Portfolio Planning & Automotive Institutional Relations,
while Cravero will handle Product Concept as wella s his new
position. "In parallel with
Mr. Cravero’s appointment, we are establishing four new
functions, which will have transversal responsibilities
within the company while maintaining separate responsibility
for each individual brand in order to protect and develop
the specific identity and recognition of each brand in the
market," commented Marchionne. "This new structure will enable us
to achieve greater synergies and improved integration of
those activities which are common to the various brands. The
reorganisation will also provide Fiat Group Automobiles with
a much leaner and more flexible structure, increasing its
ability to take advantage of new business opportunities and
further reducing response times."
