03.07.2009 FIAT GROUP COMFORTABLY OUTPERFORMS A RISING GERMAN MARKET DURING JUNE

FIAT 500 1.3 MULTIJET 16V LOUNGE
ALFA MITO 1.4 TB

Fiat Group Automobiles has posted a highly impressive month's sales in Germany during June with the Fiat, Lancia and Alfa Romeo brands all seeing their sales volumes surging year-on-year as the overall new car market rose thanks to the government's scrappage scheme.

The scrappage scheme sees the German government paying cash incentives to owners to take older, more polluting vehicles off the road and trade them in for newer, efficient models in order to stimulate stagnant sales caused by the economic downturn, and it has been effective helping the German new car market bounce back in recent months, and with 427,111 new vehicles arriving on the country's roads in June, the market was up by 40.5 percent. After the first half of the year 2,059,405 new cars have been registered in Germany, which puts the market up 26.1 percent on the same period last year.

Alfa Romeo was in fact the fourth best performing brand year-on-year in Germany during June with an 86 percent increase in sales after seeing 1,478 of its sporty cars finding buyers, driven in particular by demand for the new MiTo. Only Lada (+193.5 percent), Renault/Dacia (+96.9 percent) and SEAT (+95.9 percent) saw bigger sales gains than posted by Alfa Romeo. The Italian brand claimed a 0.3 percent share of the German market last month. After the first half of the year Alfa Romeo has notched up 6,639 registrations in Germany, which is a 111.5 percent increase in sales on the same period last year, with only Lada (+138.2 percent) and Hyundai (+130.8 percent) posted bigger gains over the year's opening six month period. It also gives the Italian brand a 0.3 percent share of all sales in Germany so far this year.

In volume terms the Fiat brand had a very strong month with 17,323 sales in Germany during June which put it up 82.0 percent year-on-year and gave it a 4.1 stake in the market. After the first six months of the year the Fiat brand (which includes Abarth sales) has 102,487 registrations which equates to a 106.9 percent year-on-year rise in sales and gives it a 5.0 percent share of the total market. The third FGA brand, Lancia, also outperformed the total market last month as with 382 sales of its three model range - the Ypsilon, Delta and Musa - it was up a very strong 49.8 percent year-on-year. After the first six months of 2009 Lancia has sold 2,095 of its cars in Germany which puts it up 17.0 percent on the same period last year.
 

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