10.10.2009 CHRYSLER HAS ENJOYED SEPTEMBER SALES SUCCESS IN THE UK

JEEP GRAND CHEROKEE 2010
DODGE JOURNEY 2010

September sales were led by the Dodge Journey (bottom), with 432 units registered during the month, closely followed by Jeep Grand Cherokee (top) and Chrysler Grand Voyager. Other notable successes were Jeep Wrangler and Chrysler 300C.

Bucking the trend that has seen its sales collapsing in recent months on key European markets, Chrysler UK has posted its highest monthly sales figure this year in September, with a total of 2,014 vehicles sold. Sales increased by 16.8 per cent over those of September 2008, outpacing the UK’s new car registrations growth of 11.4 per cent, a difference of 5.4 percentage points. Despite difficult market conditions, Chrysler’s sales increased as a result of the successful sales and marketing campaigns implemented this year.

The news comes as the Chrysler Group LLC in Auburn Hills, Michigan announces total International sales (for markets outside the United States, Canada and Mexico) were 12,493 – a 30 per cent increase over August 2008 sales. Chrysler UK Ltd was the market leader for the company in International markets.

Federico Goretti, Managing Director of Chrysler UK Ltd, said: “These September figures are a tribute to the hard work put in by our dealer network and everyone connected with Chrysler.”

September sales were led by the Dodge Journey, with 432 units registered during the month, closely followed by Jeep Grand Cherokee and Chrysler Grand Voyager. Other notable successes were Jeep Wrangler and Chrysler 300C.

Chrysler is offering very competitive finance rates in the UK, until the 31st December, 2009,  with zero per cent finance offers available on selected models over 36 months – Chrysler 300C and Grand Voyager available at £299 per month, and  Jeep Patriot and Dodge Journey at £199 per month . Contract Hire and Personal Contract Hire is also available to corporate and local business customers. Chrysler also continues to actively participate in the Government’s Scrappage Scheme, offering qualifying customers £2,000 off a new Chrysler, Jeep or Dodge.

With the continued development of the network structure Chrysler UK has also announced the appointment of seven new dealerships. This is further to the announcement in July when Chrysler introduced four new dealers, bringing the total to 11 new dealerships appointed in the last three months. Strategically placed around the UK the new dealerships will allow new customers easy access to the Chrysler, Jeep and Dodge vehicle range as well as providing flexibility for current owners. The seven new dealerships recently opened are Chrysler Stevenage, Chrysler Bishop's Stortford, Chrysler Hertford, Lancaster Southend, Triangle Chesterfield, Sunwin Derby and Drayton Chrysler Jeep & Dodge Shrewsbury.

In welcoming the new partners, Federico Goretti, Managing Director at Chrysler UK Ltd, said:  "At Chrysler UK we have been busy rebuilding the confidence in our brands. For the first time in three years our dealer network is realising strong, positive levels of return with both operating and direct profits increasing. The confidence generated by the levels of profitability is evident by our appointment of 11 new dealers in the past three months. These new dealers are from both existing partners expanding with their Chrysler representation and new partners joining our franchise for the first time. “The strengthening of our franchise will continue with the appointment of a further six new dealers to our network before the end of 2009.”
 

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