Positive news for the Chrysler Group in Canada during October included the highest results of the year for Dodge Journey (bottom) which is Canada's number one-selling crossover, while its sister brand model, the Grand Caravan, and Chrysler's Town & Country (top and middle), together captured nearly three-quarters of minivan segment.

Chrysler Group posted more respectable sales in Canada than in the U.S. for October, its total sales for the month adding up to 14,263 vehicles meaning its decline came in at 9.3 percent year-on-year while the overall market lost 1 percent. Chrysler's passenger car sales fell 7.9 percent last month and accounted for 3,003 units while truck sales dropped by 9.7 percent to 11,260 units.

Positive news for the Chrysler Group in Canada during October included the highest results of the year for Dodge Journey which is Canada's number one-selling crossover, while its sister brand model, the Grand Caravan, and Chrysler's Town & Country, together captured nearly three-quarters of minivan segment. It was also the best October ever in Canada for Dodge's Charger. Chrysler Group's overall result is slightly down on last month when its sales experienced a more gentle drop of 7.3 percent year-on-year.

"New vehicle industry sales in Canada have steadily improved through the second half of 2009," said Reid Bigland, President and CEO - Chrysler Canada. "We're very pleased with the part our vehicles have played in this rebound, as our home-grown minivans and the Dodge Journey have proven to have real 'staying power.'"

October Sales Highlights

Canada's No. 1-selling crossover, the Dodge Journey, posted its highest results of the year with sales of 1,922 units. This represented an increase of 83 per cent compared with October 2008 (2008: 1,050 units). The Dodge Grand Caravan and Chrysler Town & Country reported combined sales of 3,930, up 21 per cent over last year, and capturing nearly three-quarters of the Canadian minivan segment. Sales of the Brampton, Ontario-built Dodge Charger grew to 868 units, up 167 per cent compared with 2008 and leading the Charger to its best October ever. Light Duty Dodge Ram pickup sales were up seven per cent (2,123 units) over last year.

November Incentive Program

Chrysler Canada has announced the launch of "Canada's Choice," an innovative program that allows Canadians to create the incentive package that best meets their needs. 'We call this program "Canada's Choice" not only because it offers such a wide range of incentive components for consumers, but also because it is available on some of the 'choicest' products in the country," said Dave Buckingham, Vice President of Sales - Chrysler Canada.   "Buyers can select the items they want on the Dodge Grand Caravan - Canada's No. 1 selling minivan for 25 years; the Ram 1500 - Automobile Journalists Association of Canada 2009 Pickup Truck of the Year; or the Dodge Journey - Canada's No. 1 selling crossover."

The following elements make up Canada's Choice: Canadians can customize their vehicle with up to $1,500 in factory-tested and -engineered Mopar accessories, including portable navigation systems; body kits; running boards; cargo organizers; performance parts; winter wheels and tires; or any of the other 5,000 available Mopar parts and accessories. Customers can opt for one of the many available extended service plans, providing added convenience through no-charge maintenance packages or an extended warranty. Customers can select from a number of no-charge options including some of the newest and most innovative technologies such as RamBox, Stow 'n Go or Swivel 'n Go, uconnect tunes GPS, heated seats, leather interior, power sunroof, upgraded engines, or many other comfort, convenience, and performance options. Or finally, customers can select a bonus cash rebate. Canada's Choice is in addition to all other retail offers including consumer cash discounts and low financing rates.