23.12.2009 TWO YEAR PLAN: ADDRESS BY SERGIO MARCHIONNE TO GOVERNMENT AND UNION REPRESENTATIVES

SERGIO MARCHIONNE

Meeting with Representatives of the Government and Trade Unions; Address from the CEO of Fiat Group Sergio Marchionne; Rome (Palazzo Chigi), 22 December 2009 – 4:00pm.

It has been six months since we last met. They were difficult months for the economy, for the industrial world, for workers. Consequently, it was also a difficult period for the Fiat Group. But we were not passive bystanders. When we met in June, Fiat had just concluded the agreement with Chrysler. At that time we laid out, in broad strokes, the rationale behind the transaction. In the meantime, we have taken significant steps forward.

The plan we presented in Detroit on November 4th represents a new beginning for Chrysler. That plan includes, over a 5-year period, the launch of 21 new models, the sharing of product platforms with Fiat, billions of dollars in savings and a significant increase in sales volumes. By 2014, Chrysler will have annual sales of 2.8 million vehicles, 40 percent more than in 2008 and more than double this year's volumes. Almost 60 percent of those vehicles will be based on Fiat platforms. And over 40 percent of engines will have Fiat technology. Annual revenues will be approximately USD 68 billion and operating income USD 5 billion, with the current debt level halved and American taxpayers fully repaid. I wanted to underline this upfront not only because expectations for Chrysler are extremely high, but also because, as we will see shortly, this project represents a lynchpin for Fiat's future. It is my desire that today's meeting is anything but a mere ritual.

We have a very ambitious plan for Fiat, above all for Fiat in Italy. A plan which is forward-looking and which is intended to strengthen the Group's industrial presence in Italy. Some of the assumptions we are working on perhaps don't agree with the cold calculations of financial analysts. But we have sought to find the right equilibrium point between industrial logic and social responsibility. I ask you all to keep that in mind. I am convinced - and have been for some time - that there is no other way of managing a large and complex enterprise such as Fiat. Catering to the needs and considerations of just one interest group would have devastating effects. The one extreme, based on pure economic considerations, would result in painful consequences that nobody here wants. The other extreme, based exclusively on social concerns, would result in the business eventually disappearing. And I don't believe anyone here would want this either.

Let us turn now to the issues of specific relevance today. First, let me give you a broad overview of the markets that our businesses operate in and the trends we expect to see in the next few months in those markets. Then we will look into our industrial plans for Italy with a particular focus on the automotive sector and the consequences of our alliance with Chrysler. With regard to the effects of the global economic crisis on our various business sectors, the situation has not changed that much from six months ago. Levels of demand have remained very low - with particularly severe declines in the construction equipment, truck and light commercial vehicle markets - and there are still no evident signs of a reversal in those trends. The European auto market was kept afloat by eco-incentives in many countries. The latest estimates predict that 2009 sales for Western Europe will reach approximately 13.5 million units, substantially in line with last year.

Those of us who operate in the sector know only too well that the incentives prevented a collapse in sales, albeit by cannibalizing future demand. This factor is key to understanding what awaits us in 2010, and probably beyond. It is not much of a stretch to say that approximately half a million of the vehicles sold in Europe in 2009 as a result of the incentives introduced represent, in reality, sales that would have occurred in subsequent years. This means that most of those accelerated sales should be subtracted from the normal demand that we would have expected in 2010.

The most reliable projection for demand in the Western European auto market in 2010 is about 12 million registrations. That would be 1.5 million units less than this year. In Italy too, steps taken to underpin demand succeeded in limiting the hemorrhaging. The sales figure for the full year should be around 2.1 million units, a slight drop over 2008. Forecasts for next year are that demand will be more or less flat compared to 2009, assuming renewal of eco-incentive schemes. It would be reasonable to project, however, that without a gradual phasing out of such incentives, market demand would fall to about 1.7 million units.

Much more serious is the situation for light commercial vehicles. This segment experienced very weak demand in 2008, with drops of 10-11% in Western Europe. This year it fared even worse. As expected, measures to stimulate demand have had no effect. Economic conditions have continued to penalize fleet renewals, pushing sales volumes even lower. The decline in Western Europe was dramatic: down almost 30 percent in 2009. Expectations for the coming year are that demand will remain at the same low levels. The markets which have been most severely affected include trucks and commercial vehicles. The current negative trend shows no sign of reversing. We are seeing double-digit declines in every geographic market. 2009 will close with global demand down over 20%. In Europe the drop will reach almost 40%. And the outlook for 2010 is anything but positive. It is difficult to make any precise estimates, but volumes are unlikely to shift far from the very low levels experienced this year.

The construction equipment market has also seen acute declines. Truly historic levels, in the negative sense. Demand, which for Western Europe is expected to fall in excess of 50% in 2009, will, in all likelihood, continue to remain at very low levels throughout 2010. Agricultural equipment, which at the beginning appeared to have held up against the crisis, has also been hit. The tractor market in Western Europe is expected to record a 10-15% decline for 2009 and a further decrease is expected for 2010. This negative shift has also impacted the combine market, which has seen a 10-15% falloff this year. Once again, further declines are expected in 2010. These figures speak for themselves. The macroeconomic circumstances we are faced with are anything but favorable.

Nevertheless, the Fiat Group has done everything possible to respond to the difficulties generated by this crisis. We initiated a series of significant cost containment actions. We reworked our strategies to take the crisis into account. These steps enabled us to achieve a 2.6% trading margin for the third quarter - one of the best in the sector - and to record a positive bottom line. Now, however, the time has come to re-establish a more long-term focus to how our business is structured. The Fiat Group's business plan will be presented to the global financial community by the Spring of 2010. It will be a rigorous, detailed plan which sets out our annual growth and strategic targets for each sector up to 2014.

What I am going to present to you today is our plan for Italy. Before getting into the precise details, let me just give you a few numbers which give a sense of the scale of Fiat's presence in Italy. €24 billion out a total €59 billion in Group revenues were generated in Italy in 2008. Our Group employs more than 80,000 people and has 70 plants and 50 research centers. Fiat exports represent approximately 40% of revenues generated in Italy. The plan we have established for Italy covers a two-year period and will contribute to laying the foundations for the Group's future global plan. In some cases, the plan consists of decisions already taken which are currently being put into practice. In other cases, we are talking about potential scenarios whose economic viability has yet to be determined. In any event, I can tell that in the next two years we plan to spend over €8 billion on capital investments and research and development, two-thirds of which in Italy.

Let’s now take a look at the plan for Italy by individual sector. Iveco has been heavily impacted by negative market trends. Our European sales have practically been halved. Naturally, this has had a significant knock-on effect on production levels at our plants. The plant in Brescia operated at under one third of capacity, while the plant in Suzzara was only at 40% capacity. We acted to protect domestic production levels as much as possible. This meant an almost total shutdown of our activities in Spain. Production is now predominantly concentrated in our Italian plants. In addition, an agreement was reached with trade unions to implement a restructuring plan at the Brescia plant. This will result in more than €20 million in investment and allow us to refurbish the main areas of our production facilities in preparation for when the market picks up again. For all three plants, we confirm the current production focus: the new Eurocargo in Brescia, the new Daily in Suzzara and buses in Avellino.

And now we come to CNH. The construction equipment market has almost disappeared. Production volumes have fallen to unsustainable levels. Over the past year, this situation has resulted in an almost total shutdown of our plants, including those located in Italy. Figures for the Imola plant alone tell the story: this year a total of 450 units will be produced compared with installed capacity of 20,000 units. We addressed this issue in June when the need to reorganize and rationalize this business was already evident. Our objective is clear: despite the desperate economic circumstances, we intend to do everything possible to keep the production of construction equipment here in Italy. We are delivering on this promise and are concentrating the activities at two plants. The decision was made to shift production from Imola to the two plants in Lecce and San Mauro. Production of backhoe loaders has already begun at Lecce while production of mini excavators at the San Mauro plant will start next year. As far as the workers at Imola are concerned, we are employing various solutions to facilitate them being re-employed. I would also like to report that, so far, we have already found new positions for more than 100 people. In addition, we have secured funding from the government, under the extraordinary temporary lay-off scheme (Cassa Integrazione Guadagni Straordinaria), to ensure continued income for employees. It should be expected however that, despite efforts to rationalize the business, continued deterioration of this market means that full utilization of the workforce at our plants in Lecce and San Mauro will not be achievable. The agricultural equipment sector suffered a fall in volumes in the lower horsepower tractor segment. A reduction which, as we forecast, was more pronounced in the second half of the year. Obviously, the plant at Jesi suffered the effects. We continued to work on the complete roll-out of our World Class Manufacturing program and improvements in the quality of processes in preparation for a reversal in market trends.

On the components side, all Group businesses operating in this sector were affected by the weak market. Despite this, however, we intend to maintain a solid industrial base in Italy. This area of our business doesn't get much attention because public opinion is focused on cars. However, it is fundamental not only to our own production system but also to our maintaining a solid industrial presence in Italy. This area of our business employs more than 25,000 people and encompasses FPT Powertrain Technologies' engines and transmissions, Magneti Marelli's components, Teksid's aluminum products, and Comau's production systems. We are talking about a total of 36 plants in Italy. Several of these stand to benefit from projects involving Fiat Group Automobiles and the alliance with Chrysler. In addition, the Fiat Group has in recent years intervened to help many suppliers in difficulty, some of which are quite significant in size. In some cases, we offered financial assistance. In other more severe cases, we chose to buy the company out, making it part of the Group. To cite a few examples, this happened for Ergom, Itca, Teksid Aluminum, Imam and - just a few days ago - even with MPI from the Meridian group. This was no small undertaking, including from a financial point of view. Such interventions meant that companies which are important to the industrial fabric of this country were able to survive. Even more important is the fact that more than 10,000 jobs whose future was seriously compromised were saved. These transactions enlarged and strengthened the Group's presence in Italy in the components sector.

In addition to initiatives undertaken to help suppliers, we also have plans to intervene significantly in logistics for plants and parts. The objective is to rationalize these activities through the World Class Logistics program so that they are more fully integrated and better synchronized with production processes. This will enable us to obtain significant improvements in the technical efficiency of our plants, the quality of our products and the ergonomics of our workstations, thereby eliminating waste, defects and breakdowns. In the near future, our plan will lead to the re-insourcing of many employees. We are talking of nearly 3,000 people, in addition to the more than 900 workers who already joined the Group between the end of 2008 and the beginning of 2009.

Let’s now take a more in-depth look at passenger cars. As you know, this sector is strategic to every economy worldwide. This is demonstrated by the active steps taken to support the auto industry - which I will talk about in more detail later - in both Europe and the United States. For Italy in particular, let me give you some figures compiled by ANFIA. This sector is one of the largest employers, the number one private investor in research & development and the single largest contributor to tax revenues. Annual revenues of €95 billion for the sector correspond to more than 6% of GDP. If we widen the scope to include indirect activity, this figure rises to 11.4%. The number of people employed directly is approximately 300 thousand and a further 1 million individuals are employed in related activities.

At the national level, this sector is in fact the leading investor in research and innovation. It contributes a total €80 billion annually to government tax revenues. These figures should be enough to give an idea of the importance the automotive sector has for the domestic economy. And yet none of the historic problems that plague the sector and which I spoke to you about last time have been resolved. On the contrary. In recent months, two additional threats have come about as a result of initiatives taken at the European level. The first relates to the regulation of CO2 emissions for light commercial vehicles. Following its introduction of the completely nonsensical regulation for car emissions - which penalizes the most virtuous carmakers to the benefit of the least virtuous - the European Commission now intends to attack light commercial vehicles. In fact, at the end of October, it approved a proposal to introduce a 175 gramme-per-kilo ceiling on new vehicles by 2016, to be introduced gradually beginning in 2014. It is a proposal which takes absolutely no account of the realities. It takes no account of the necessary development time for light commercial vehicles or their life cycle, which are significantly longer than for the average car. All of the new models which automakers plan to launch in 2014 have already passed the design phase, as has the investment necessary to develop them. The legislative process simply cannot ignore the long-term nature of the sector's planning. Industry has to be granted sufficient time for the product renewal cycle to adapt and there needs to be some consistency with other European laws. In 2016, in fact, the Euro 6 regulation for commercial vehicles will take effect. It would make more industrial sense, therefore, to optimize investment by aligning both regulations to that date.

But there is another reason which justifies strong opposition to this proposal. Makers of commercial vehicles are struggling for survival and simply cannot afford to face any additional burdens. All the more so when they will produce derisory benefits for the global environment. This regulation will do nothing more than increase the cost of these vehicles, giving rise to an incredible contradiction. The end result will be to further suppress demand at precisely the moment when it needs to be supported. That is why all automakers are asking for the draft regulation to be radically modified. Adding to the sector's difficulties today will only put the production of commercial vehicles at risk in Europe and, obviously, in Italy.

The other issue that is not much spoken about but risks hitting the sector like a hurricane is the free trade agreement between the European Union and South Korea signed in mid- October. A few salient facts are all that is needed to understand the grave consequences it could have. The European Union has always applied a rule in determining the origin of products from countries with which it has such agreements: local content must make up at least 60%. A lower level would give a country the possibility to use imported parts and components from low-cost countries to gain an unfair competitive advantage. In this case, however, the EU has chosen to alter the standard "Country of Origin" rule, lowering the minimum threshold to 50-55%. It also intends to allow the Korean government to reimburse domestic producers for import duties on parts from other low-cost countries which are used in products exported to Europe. The combination of these concessions would give Korean automakers an enormous competitive advantage, worth as much as €1,500 per vehicle. There is no justification for exposing the European auto industry in this way. Particularly in such critical market conditions. Particularly at a time when even the United States is reviewing the terms of its agreement with South Korea, directly in relation to the automotive sector and import/export duties. The US administration is against ratifying the agreement reached by the previous government despite opposition from Detroit automakers. In discussions with the Department of Commerce, Chrysler refused to accept the new conditions and denounced South Korea's closed market policies which penalize distribution of foreign products within its domestic market. This is a position fully shared by the United Auto Workers union. I am sure that for all of us "free trade" means competition which is free but honest, open but fair. The proposed agreement between Europe and South Korea would not be a free trade agreement but rather a way of bending the rules. That is why opposition is necessary before it is too late. Equality, equilibrium and fairness, the inviolate principles of trade, need to be re-established and upheld.

Fiat Group is ready to do its part to remove the structural obstacles which are halting development of the sector. But it is also crucial that there are no external initiatives that will act as a brake. Our recent actions were based on the conviction that today's world requires a new business model and a more efficient system. The alliance with Chrysler should be seen in this light. A view frequently expressed, that it is Fiat that has saved Chrysler, is misguided. There are significant benefits to both. The Chrysler plan not only represents a restructuring of the American company. It will also be key to the survival of Fiat Group Automobiles. The futures of the two businesses are now inextricably intertwined and both will receive enormous benefits from such a relationship. The primary benefit is that it will give us the critical mass necessary to achieve significant economies of scale. Combined we are the sixth largest producer in the world. This will enable us to increase volumes for each individual platform, in each of the main segments, so that we can achieve economic returns which justify the necessary levels of investment. By year-end 2012, we will have reached 1 million cars per platform in the Mini and Small segments. And by 2014, we will have also reached this volume target on the Compact platform.

The agreement will enable us to expand geographically so that we can take advantage of new market opportunities. For example, Fiat's return to the United States and the introduction of new products in Europe. The two businesses represent an ideal combination. The presence and experience of Fiat in the smaller car segments and of Chrysler in the medium and larger segments will enable the Group to offer a full product range. FGA will finally have achieved adequate coverage in the medium-large segment. Even our distribution network will be strengthened. This agreement also gives us the opportunity to further our commitment to sustainable mobility, broadening our expertise in alternative propulsion and fully leveraging our respective strengths.

Today Fiat is recognized as the most eco-performing automaker in Europe with the lowest level of CO2 emissions for both the Fiat brand and the Group. Over ten years ago we introduced the "Natural Power" line, a complete range of CNG vehicles for which our leadership is recognized. Our Group pioneered the Common Rail system, now used in all of the latest generation diesel engines which produce emissions that are 20% lower than for equivalent vehicles using a gasoline engine. We recently introduced the MultiAir system which, alongside improved performance, can achieve a 10% reduction in emissions on gasoline engines. Together with Chrysler, which has been developing hybrid and electric technologies for many years, we will continue to develop alternative solutions over the medium and long term.

The agreement with Chrysler is also behind the transaction we have finalized with regard to Bertone. Last month we acquired the site in Grugliasco, a solid part of Turin's industrial fabric which has well-developed logistics and supplier base. This plant will produce two high-end models. Production on the first will begin before the end of 2011 and the second in 2012. Once fully operational, the target is to produce 50,000 units per year. But beyond the operational plan for Bertone itself, the most significant aspect of this initiative is that it has enabled us to offer future employment to more than 1,000 people who were not previously part of the Fiat Group.

We have been through an epic crisis and if Fiat had not reached the agreement with Chrysler, our future plans would be very different and far less ambitious. But this agreement will provide a basis for a serious restructuring of our Group. All of the prerequisites necessary to remove the structural weaknesses which have been dogging us for decades, including production overcapacity are now there. In the United States, they have recognized this need and have tackled the problem face on, determined to transform the shackles of the crisis into an extraordinary opportunity. We have been witnessing a courageous structural shift in the US, with government, companies, trade unions and financial institutions working side-by-side to do more than merely save the auto industry. Real and significant measures were taken to rationalize production. It is a true rethinking of the model from an ecological perspective. An attempt to create a solid foundation on which the sector can be rebuilt. Through the alliance with Chrysler, Fiat has the privilege of being involved in the process of re-establishing the US auto industry. We can bear witness to the extraordinary determination of the US government and the profound sense of responsibility demonstrated by all stakeholders. Everyone did their part to achieve the best result, a result which benefits everyone.

I give you the example of Chrysler. The planned realignment of the company's production capacity, which was announced in June following negotiations with the government and unions, calls for excess capacity to be eliminated within a couple of years. This means a significant reduction in the number of Chrysler plants in the United States from 20 to 13. It means that, compared with 10 years ago when the company had 29 plants, production capacity was more than halved. And the workforce was also drastically reduced. Between 2004 and today, the number of blue-collar workers decreased over 40%. The same is true for clerical staff. In the twelve-month period from June 2008 to June 2009, the total workforce decreased one fourth, which represents approximately 17,000 jobs. Similar workforce reductions also took place at General Motors.

On the contrary, in Europe the problem of production overcapacity is yet to be addressed. Many governments, each in their own way, have given support to the sector through ecoincentives or direct financial support to domestic producers. More specifically, the various forms of government aid have included: new credit lines, loan guarantees, research subsidies, contributions toward the development of engines which are eco-friendly and/or use alternative fuels, aid for capital investment, refinancing for consumer financing divisions. The most significant intervention was from the French government which made an almost €8.5 billion aid package available to PSA Peugeot Citroën and Renault. But many other national governments also intervened. As I have stated in the past, I believe such interventions are very dangerous because they place a few players in a position of advantage, forcing others - such as us - to compete with their hands tied behind their backs. In addition, the lack of a common European vision and unified action risks becoming a chain around our ankles exactly at a time when we need to be moving as rapidly as possible.

The objective, for both America and Europe, would appear to be the same: to revitalize those industries which are crucial to the economy. But there is a real possibility that the results will be drastically different. The American plan focuses on overcoming problems that have afflicted the automotive industry for years and building a new, more sustainable future from both an economic and environmental perspective. European plans, by contrast, are not addressing the underlying root causes precisely because they lack a common vision, each nation choosing instead to look inwardly. We cannot continue along with blinkers on, pretending that everything is OK. We, in Italy, want to confront and resolve this problem. We want to confront it in an earnest and coherent manner.

The five Fiat Group Automobiles plants in Italy together produce 650,000 cars per annum and employ nearly 22,000 people, out of total 30,000 FGA employees in Italy. In Poland, a single plant produces approximately the same number of cars with less than one-third of the people. In Brazil, a single plant produces 730,000 units per year with 9,400 people. These figures speak for themselves. The number of cars produced per employee is completely disproportionate. It is not a question of efficiency, but rather a level of capacity and workforce utilization which goes against any form of industrial logic. What is clear is that if we were to design our Italian production facilities from scratch, we would design them completely differently. An industrial structure such as the existing one is doomed to fail. Nobody could believe that this situation is sustainable in the long term. A solution needs to be found for the future of the Group and jobs in Italy. We need to address the problem face on and with concrete solutions.

Crisis forces us to make choices. The choice before us today is to either pretend that everything is going well or act to protect the core of our business. Our future depends on the choices we make now. Continuing on as though everything was OK would be easy but would also lead straight to ruin. Our resources would be channeled toward keeping alive those areas that are performing badly with the end result being that the entire business would be dragged down. It is precisely now, however, that an act of courage is needed to remove the elements of weakness from the industrial system and focus on the elements of strength. That is the only sure way to create a sound base from which the business can move forward. A base which will be stronger and potentially more complete.

The decision taken concerning Termini Imerese is a concrete example. We announced already in June that the plant in Sicily will cease producing cars in 2011. Let me be clear: the quality of the work and the commitment of the people there is not in question. There were other considerations. The industrial activity at Termini Imerese was always severely hindered by the plant’s intrinsic competitive disadvantages. There is practically no local supplier base. The logistics costs are enormous. Producing a car at Termini Imerese, as you know, costs as much as €1,000 more. There are structural issues which represent a continuous drain on resources. Over the past few months we have sought, internally, an industrial alternative for this site. However, we always encounter the same obstacle: a cost structure which would render any of Fiat Group's products unfeasible. We have to be extremely honest on that point. Any company anywhere in the world - Fiat included - has the right and even the duty to make rational industrial choices. The right and the duty to make decisions autonomously, focusing first and foremost on what is best for the company, for its competitiveness and for its future development. Fiat has always exercised this freedom in a responsible manner, as long as it didn’t mean compromising its own future. We have borne the operating losses from the plant in Termini Imerese for many years. The broader context was completely different, however, and it enabled us to absorb the enormous costs associated with operating this plant. Today we can no longer afford to do so. Globally, the conditions of the economy and the market have completely changed. Competition is putting companies to a severe test, often forcing them to make difficult choices.

Here we also need to be honest: bearing the burden of the social problems at Termini is not Fiat's responsibility. It wasn't before and it isn't now. It is a burden which rests on the shoulders of the entire system. When the markets react in such an extreme manner - as in the current crisis - the response has to be collective. The model for social development which we have embraced - in Italy as in the rest of Europe - means exactly that. It means guaranteeing protection when markets undergo structural changes. It means that every citizen should be able to count on a security net when markets react in such a brutal manner. We are perfectly aware of the social consequences that a plant closure would have. We fully understand how the workers at Termini Imerese feel. This is an issue which requires the energies of the entire system. We are prepared to do our part, if everyone else does theirs. We stand fully ready to help and offer support for any proposals to convert the site which may come from the Region of Sicily, other public institutions or private groups. We stand ready to collaborate in securing a solution which will continue to provide employment for the workers at Termini once the production of automobiles has stopped. We even stand ready to make the plant available for a project which will provide job security for our employees.

Now we come to the product plan and production activities for our plants for 2010 and 2011. There is a precise plan for the introduction of new models which is also based on the integration with Chrysler. In order to enhance the Group's competitive position, we have also optimized the activities of Centro Stile and our engineering and design division, concentrating the research and design activities for all FGA’s brands in a single centre of excellence. I believe this is an important decision which demonstrates the desire to leverage internal skills and expertise to maintain and further develop the Italian excellence characteristic of the style of our cars. Over the next 2 years, we are planning the launch of 17 new models and upgrades of 13 existing models.

The most important new release in 2010 will be the Alfa Giulietta, a key addition to the Alfa Romeo range which will reinforce its presence in the C segment. The Giulietta is based on our Compact platform, which will serve as the basis of the architecture for future cars in this segment, both for Fiat and Chrysler. At the beginning of January, we will be launching the new Doblò and the new Doblò Cargo, presented to the press just a few days ago. The Doblò will be Fiat's flagship MPV model for the next few years. In 2010 we will also see the first concrete results of the Chrysler alliance with the launch of an SUV segment vehicle under the Fiat brand. In addition, three new models will be launched under the Abarth brand: the 500 TC, 500 Cabrio and Punto Evo. This will expand the product offer for this sports brand, further enhancing its image.

Next year will also see the arrival of the new Small Gasoline Engine, a two-cylinder engine designed for city cars. This is the maximum expression of the concept of downsizing, offering lower consumption and emissions without impacting performance. It will initially be produced in gasoline version with MultiAir technology that will be followed up by a CNG version. This two-cylinder engine will be debuted on the Fiat 500. In 2010, all models across brands will be equipped with Euro 5 engines and have the Stop&Start system, which temporarily shuts the engine off when it is in idle, as standard. This feature enables reduced fuel consumption and emissions levels.

2011 will be a particularly intense year for new products launches. First of all, there will be two key models for the Lancia and Fiat line up: the future Ypsilon, which will be offered in a 5-door version only and is much more spacious than the current model;  and the future Panda, a key driver of sales for Fiat which will further strengthen the brand's leadership in Europe in the A segment. Also for Fiat, the launch of two new compact MPV's is planned: one a 5-seater and the other a 7-seater. 2011 will also see the greatest impact on FGA's product range from the Chrysler alliance. Five vehicles will be added to the product offer: one under the Fiat brand and the others under the Lancia brand. All of these vehicles will be derived from high-end Chrysler models. Fiat will introduce a Crossover and Lancia will offer two new D-segment models - a sedan and a cabriolet - a new flagship luxury sedan and a large MPV.

As you are well aware, during this extremely difficult period we have had to postpone some of our projects, but we continued investing at a level which would ensure a varied, high quality and technologically-advanced product offering. We continued to think and plan for the future. That is the philosophy that has guided all of our choices. Efforts made to improve the entire production process are yet another obvious example. Four years ago, at all of our plants, we introduced World Class Manufacturing, the standard of excellence globally. This program encompasses the entire production process and enables us to eliminate all sources of waste, improve quality and make our plant maintenance systems more efficient. The WCM development centre, which is responsible for designing training modules for all of the Group's production activities worldwide, is based in Turin. There are also centers of excellence and implementation located in Italy, Brazil and the United States. Initiatives launched in relation to our production process have been numerous with more than 26,000 improvement projects generated so far. The intended restructuring plan for our industrial network in Italy is also anything but conservative. It is extremely ambitious.

We want to increase production levels in Italy for passenger cars from the current 650,000 units annually to somewhere in the range of 800,000 to 1,000,000 units within three years, with our target being in the middle of that range (900,000 units p.a.). In addition to this will be light commercial vehicle production which could increase to approximately 220,000 units p.a. compared to the current level of 150,000 units for 2009. The objective of the plan we are working on is to have the Italian plants operating at optimum capacity. We believe this is the only way to provide Fiat with the opportunity for further development in Italy.

Let’s take a look at how, beginning with the Mirafiori plant. Our plan is to transform Mirafiori into a World Class Plant. This entails reorganizing the plant in order to build a completely new production line capable of contemporaneously producing several different models. This also involves rethinking logistics in order to deliver components to the production line in a much leaner and faster manner. The body-welding area will also be completely redesigned. This project will enable us to achieve several objectives at the same time: optimize the flexibility of the plant, reach full capacity utilization, make more efficient use of manpower, reduce training time and the number of tasks per person. Mirafiori will undergo a comprehensive transformation. A transformation which will be fundamental for the future because of the relative benefits this technology offers for the rapid addition of new products. For 2010, we can confirm that current production will remain unchanged. The investment necessary to carry out this profound transformation will begin next year. This plant conversion will be accompanied by a major training program for all employees involved. In 2011, production will continue for the Alfa MiTo, Lancia Musa and Fiat Idea which will then be supplemented by two versions of a new high-volume, compact MPV.

The Cassino plant is already equipped with a production line capable of producing three or more models, similar to the one we intend to build at Mirafiori. And the die-cutting facility there is the most modern in Europe. Logistics have been optimized and this year the plant achieved WCM Silver Level. The plant at Cassino is becoming an absolute cutting-edge centre of technology. In recent years we have invested significantly in this site and we intend to continue. We have other significant investment plans in the pipeline. Every area of the plant will benefit from further innovation. A new highly automated line will be installed for die-cutting. The body-welding line will be improved with advanced laser and plasma systems, in addition to a new under-body assembly line. The paint shop and assembly lines will be improved through the introduction of new technologies to assist workers. In 2010, production of the Fiat Bravo, Croma and Lancia Delta will continue accompanied by the introduction of the Alfa Giulietta. 2011 will be a year of major change. The plant will be established as Fiat's centre of excellence for the production of C-segment vehicles.

There is little to say for Melfi. This site is dedicated to the B segment. It is operating efficiently and was the first Italian site to receive WCM Silver Level certification. The quality of products and processes is very high. We can confirm the current production allocation which this year, in addition to the Grande Punto, saw the launch of the Punto Evo. Naturally, the mix between these two vehicles will shift toward the newer model.

And now we come to the Giambattista Vico plant in Pomigliano d'Arco. As you know, the model we currently produce there have not benefited from incentive schemes. That is why this plant has been the most penalized by the decline in sales volumes. For 2009, the workforce utilization ran at an average of about one-third. This year production will just barely reach 36,000 units compared to a total capacity of 240,000 units per year. We expect 2010 to be even worse. At this level, the plant is not sustainable. We invested significantly in recent years. Just two years ago the site was completely relaunched. It was a program without precedent in Italy - and I believe even in Europe. We invested more than €100 million to create the best work conditions and increase the plant's efficiency. The production process was reorganized according the principles of World Class Manufacturing. All workers underwent an intense training program. This enabled us to resolve quality issues but has not solved the issue of production overcapacity. What is needed now is an act of courage which looks at more than just pure industrial logic. And securing a future for the plant would require a significant commitment of resources. As we signaled in June, it is our intention to allocate a new platform to this plant. We have looked at several scenarios which are still being evaluated. The current thought is to allocate the A platform to Pomigliano, which will be used for the future Panda. Establishing the A platform in Italy would significantly strengthen Fiat's overall presence here. The only segment not currently part of our production activities in Italy is the city car - a segment where we are the European leader. The B platform is produced at Melfi and Mirafiori. Production for the C platform is concentrated in Cassino. Adding production of A-segment vehicles at the Pomigliano plant would complement the production line up in Italy with an important strategic lynchpin. In our view this is the only solution to accomplish a major turnaround.

Building the future Panda at Pomigliano would guarantee it extremely high volumes. We currently produce 290,000 units per year of the existing Panda. Within three years, we should be able to refer to Pomigliano as Fiat's second largest plant in Italy. This is a radical step, however, which will require considerable resources. The plant will need to be restructured and converted for its new mission. And this would represent a major financial commitment. To give you an idea, it would cost several hundreds of millions more than leaving things as they are and allocating production of the future Panda to Poland. It is indispensable therefore that this complex operation can be proven to be feasible. In addition, the restructuring would mean a further period of inactivity for workers at the plant. And this would require an extended period of income support. At the same time, at least a further €40 million would be required to train and update personnel on the new production methods. Finally, considering the expected volumes for this model, we need certainty that we will be able to respond to the curves in demand in real time through the use of overtime or other forms of flexibility to be agreed with the unions. In summary, this solution would require commitments from all parties involved. In my view, the scenario I have just laid out is the only one which would ensure the highest possible utilization of the plant. I repeat...from a purely industrial perspective it is not the ideal solution. However, I am convinced that if everyone in this room is interested in finding the right equilibrium between industrial logic and social responsibility, the path exists. This project, as with those I have presented for the other three plants, also forms part of a comprehensive plan to reinforce the industrial presence in Italy. It is an objective that can be met if we put a stop to the hemorrhaging of resources currently taking place at Termini Imerese. Those resources could then be channeled into investments to improve quality and production levels at the other plants.

Rounding out the allocation of production is the launch of the future Ypsilon in Poland in 2011 and a new family in Serbia based on the Small platform. Finally, production of the Ducato will continue at Sevel in Val di Sangro - the 50/50 joint venture between Fiat and PSA - which this year was heavily impacted by the collapse of the light commercial vehicle market.

The overview I have given you not only highlights how severe the crisis faced by all of our sectors has been. It also demonstrates Fiat's efforts to the limit the impact on our employees to the maximum extent possible. We are using all of the temporary labor mechanisms possible. During the year we made significant use of collective holidays, for all Group employees, and temporary layoff funds, which impacted more than 50,000 employees. On average, every day this year 30% of Group employees were involved in production stoppages. As we speak, the procedures for utilization of extraordinary layoff funds (Cassa Integrazione Guadagni Straordinaria) have also been initiated in relation to 12 plants (with ordinary schemes having been fully utilized) and impacting a total of more than 11,000 people. We have not resorted to permanent redundancies. If you look at our competitors, we are almost the only example. Renault has already effected 6,400 job cuts - predominantly in France - of the 9,000 announced at the beginning of the year. Peugeot has cut more than 5,000 jobs. And the Opel plan calls for around 9,000 positions to go, 60% of which will be in Germany. At Fiat, even in the most dire of circumstances, we refused to make these radical choices and worked to reallocate resources.

Now we are looking to make a leap in quality. As I mentioned earlier, we have ambitious plans for Italy. Plans which would enable Fiat to guarantee stable employment in our Country. Several elements are necessary to make this plan operational. Firstly, a sufficient level of economic sustainability. We have to find practical and cost effective means of financing the investments necessary to turn these plans into reality. In addition, to continue to manage the reorganizations and temporary production stoppages without trauma, adequate income support for our workers will be indispensible. To limit recourse to temporary layoff schemes and increase utilization of manpower, utilization of the appropriate early retirement mechanisms could be very useful. We then need to continue with rigorous cost containment measures. I am referring specifically to overhead costs. And also labor costs, which need to be limited to this year's levels. Finally, we need to be able to rely on a high degree of flexibility. Fiat's industrial structure in Italy needs to be able to respond to fluctuations in demand in the same way as our foreign plants do.

At this point I would like to briefly shift gears to another fundamental topic - research & innovation. The significance of research and innovation is often misunderstood, including in Italy. Innovation only exists when a customer recognizes the competitive difference, either financial or other perceived attribute. As such, it is important not to confuse what a company spends on research - typically through its R&D activities - with what it invests in product and process innovation. The Fiat Group spends approximately €2 billion per year on Research & Development. This activity involves some 14,500 people worldwide. And 65% of those people - approximately 9,000 - carry out that activity in Italy. Our commitment then is reflected in the engagement of even more extensive resources by businesses linked to the production of vehicle components and systems. In the past, product and process innovation has too often been entrusted to the fragmented use of initiatives and tools which failed to contribute to the development of a network or cluster of excellence.

Fiat Group has demonstrated its desire to seriously confront the issue of the environment. Our commitment in recent years has resulted in us being recognized as European leader for having products with the lowest emissions levels. The recent decisions by the European Union have, however, made our task even more difficult, forcing us to multiply our efforts to hold on to that position of leadership. Despite this, we have decided to focus a large portion of the Group's internal research efforts to the theme of energy efficiency. I am convinced that this is the principal element around which automakers will compete in the near to medium term. It was with great pleasure that we accepted the invitation from the Ministries for Research and Economic Development to join the research think-tank, which also includes representatives from the Regional authorities and Anfia. It is the first time we have witnessed a determination to confront these issues in a joint and integrated manner.

On the basis of the proposal put forward by the Regional authorities - for total funding of €850 million - Fiat has prepared a detailed plan. This plan includes research and innovation activity aimed at reaching specific energy efficiency targets, for both products and processes, with a budget of around €360 million. Our proposed project also calls for the involvement of those of our supplier involved in this area of activity. Fiat Group has put itself forward as manager and "prime contractor", accepting responsibility for delivering a result to the relevant Ministries, as is customary for European projects which come under the umbrella of the Framework Program. It is crucial that the mistakes of the past are not repeated, however. What is needed now is certainty concerning: the procedures for new research and development contracts, the time period between the application and awarding of the contract as well as the portion actually financed. We appreciate the efforts made. It seems to us that the approach adopted and path taken are the correct ones. We hope that there is a steadfast commitment to continuing in that direction. We believe the presence of several Ministerial departments at the table will afford the opportunity to align procedures with European procedures - with recognition of the role of “prime contractor” - and that any evaluation of the effectiveness of the plan will take account of all the benefits secured for Italy. The car park renewal, for example, has major positive impacts on several fronts: safety, by reducing the rate of accidents and, consequently, healthcare spending; environmental, by enabling a reduction in CO2 and other harmful emissions; mobility, through the in-car technology available in new vehicles; taxation, by VAT income for the government; and all of this, with obvious advantages also for employment. From this perspective, it would be much more accurate to call the incentives an investment rather than “aid to automakers”.

I would like to take this opportunity to clarify several prejudices which exist in this country and which are without foundation. Since I took the helm at Fiat, two or three times a month I hear the media refer to this Group as living off public aid. I hear people say that the Group relies on assistance from the state. That assertion is absolutely absurd. Every time I hear such comments, I pray they are due to ignorance rather than bad faith. For my part, I prefer to talk about Fiat's development and plans for the future. But if the tone of the discussion is reduced to giving or receiving from the state, let’s at least talk seriously and honestly. The first element frequently raised at the moment to demonstrate state aid is called ecoincentives. Let’s state things how they really are. The truth is that so far the incentives have been financed by Fiat. The mechanism chosen by the Italian government, somewhat different to what has happened in other countries, is based on tax credits. This means that the automaker advances the incentive to the customer in the form of a discount on the sales price. At the end of November, the impact of these eco-incentives for our Group totaled €560 million. A figure which obviously weighs on the Group's level of indebtedness. By year end, the amount owed to Fiat by the Italian government as a result of these incentives will have climbed to more than €600 million. If we add other refunds or credits due to us from past tax years, the amount the government owes Fiat is about €800 million.

There is another misconception which is frequently repeated. It is that Fiat receives contributions from the Italian government and then invests them abroad. I will limit myself to just a couple of examples of what we have done in the last six years. Since 2004, our Group has channeled more than two-thirds of capital expenditure and investment in research and development to Italy. I am talking about financial outlay in this country totaling €16 billion. Public contributions received for capital investment and research, by comparison, have totaled €600 million. That is, around 4% of our total investment. But that is not all. There is a third topic frequently raised these days. It is referred to as cassa integrazione. Many say - and often it those who should be most familiar with the facts and the figures - that Fiat is being kept on its feet by INPS. A true paradox. You should know that for the period from 1999 to 2008, the difference between what our Group has paid to INPS in the form of CIG contributions and what it has paid out as income support to workers is significantly in INPS's favor. If we factor in 2009 - a year in which ample recourse was made to cassa integrazione to avoid permanent redundancies - the balance would still be about €200 million in INPS's favor.

I don't believe anything else needs to be said. But let me make one thing clear. I am not reciting these figures in order to complain. Fiat has not asked for even €1 from the government and it has no intention of doing so. Not even for the eco-incentives. It is not our decision to make. It is a choice - like many others - which falls onto those who are responsible for shaping this country's industrial policy. We are prepared to stand up to any situation. I only wish that others would stop trying to bully Fiat. This also applies to the ratio of the number of cars produced in Italy to the number of cars sold in Italy. Those who maintain that this figure is disproportionate - if compared to other European countries - are perhaps seeking to avoid an important element. Fiat's market share in Italy is half that of the French or German automakers, as a group, in their respective domestic markets. It is clear that in both France and Germany, the significant presence enjoyed by domestic automakers enables them to maintain a strong production base which can be leveraged to develop an even more significant export market. What I mean to say is that we cannot continue making groundless accusations. Petty games don't get anyone anywhere. They only feed a climate of animosity and hurt Italy as a whole. What we need instead is for decisions to be made. If we want a great auto industry in this country, we need to behave accordingly. Only a decisive policy for growth and development can create the conditions necessary to strengthen Italian industry.

Create the conditions which could also attract new investment, including from abroad. For many years Fiat was cited as an obstacle to foreign automakers entering the market. I can assure that is not the case today. We would be the first to welcome a change of direction. We would be delighted if Italy became attractive to other automakers and prompted them to invest here - among the many other options available. This would be positive for everyone: for our economy, for jobs, for the supply chain and also for Fiat. I believe there is still much to do for this dream to become a reality. And the first thing to is to decide that we want it.

Let me conclude with a final thought. Rarely in life are we given a second chance. The crisis which hit our sector has already claimed illustrious victims. The failure of many producers has been that they haven't responded - either because of incapacity or inertia - to a world which has changed completely. Their lack is that they didn't have the resources or the courage to tackle the problems at their root. Unfortunately the day of reckoning came. But that is not what has happened at Fiat. That is not what has happened at Fiat in Italy. Today, also as a result of the agreement with Chrysler, we have a second chance. We can rebuild a strong industrial foundation in Italy. We have sufficiently broad shoulders to tackle the handicaps which have existed for too long and made us seem inefficient alongside our foreign competitors. We can create the conditions where a constant need for emergency assistance doesn't exist. Something solid and long-lasting upon which a future can be built. Today we have the opportunity to create an industrial presence in Italy capable of significantly increasing production volumes. Let’s not waste this opportunity. What has taken place in the United States shows that the challenge can be met. It is achievable through the combining of energies, intelligence and resources. It is achievable through the sharing of work, sacrifices and responsibilities. We hope that, for once, Italy becomes an example of how such change can be achieved successfully.
 

© 2009 Interfuture Media/Italiaspeed