07.12.2009 STRONG NOVEMBER SALES FOR FIAT AND ALFA ROMEO IN GERMANY

FIAT 500 1.4 SPORT

The Fiat brand has turned in an excellent November’s sales performance in Germany, up 33.5 percent year-on-year to comfortably outperform the overall market which rose up 19.7 percent; Alfa Romeo also climbed year-on-year although Lancia experienced a sharp fall. The German new car posted another very positive month with 279,725 cars registered although this was weaker than in recent months.

During November the Fiat brand accounted for 8,077 registrations in Germany which put it up 33.5 percent year on year and gave it a 2.9 percent share of the market for the month. Alfa Romeo was also positive during November on Europe’s biggest new car market, although it underperformed the overall index as the 681 cars it saw registered was up 10.7 percent year-on-year and gave it a 0.2 percent slice of all sales. Lancia’s difficult year in Germany got much worse in November; it was down 63.8 percent on the back of JUST 143 sales, to take a 0.1 percent share of the market.

During November the Chrysler Group saw 479 units registered combined across its three brands, Chrysler, Dodge and Jeep, and continued its rapid road to irrelevance on this market, down 44.2 percent on a market that gained a fifth.

For the year-to-date the German new car market has seen 3,591,611 registrations which puts it up 25.4 year-on-year. The Fiat brand has 157,917 registrations in the country for the year-to-date and that equates to a 4.4 percent market share and an 89.5 percent jump in sales compared to the same period last year. In terms of volume brands, Fiat is the second best performer year-on-year, just fractions behind Hyundai, which is up 90.4 percent.

Alfa Romeo has seen 11,609 sales for the first eleven months of the year, up 69.8 percent on the same period last year to give it 0.3 percent of all sales. Alfa Romeo is the fourth best placed year-on-year performer in Germany, behind sister brand Fiat, as well as Hyundai and Lada. Lancia isn't contributing to the rosy picture for Fiat Group Automobiles and slipped into negative territory for the year-to-date last month, it is now down 1.9 percent on the same 11 months of last year after racking up 3,324 sales. The Chrysler Group has 7,287 registrations for the year-to-date and that equates to a halving of its sales compared to last year, the U.S. carmaker posting a 47.2 percent drop, making it the worst performer on the German market bar the plummeting Saab.

 

© 2009 Interfuture Media/Italiaspeed