The Murciélago LP 670-4 SuperVeloce
presented at the 79th Geneva Motor Show last
month (above) has already commanded a
promising order bank and will first reach
markets in the next weeks.
In spite of
world-wide financial and economic turmoil, Automobili
Lamborghini S.p.A. delivered another successful year in
2008. In all key business indicators such as deliveries
and profits, the Italian luxury sportscar manufacturer
exceeded the already remarkable previous year.
Turnover increased from Euro 467,1 Mio. to Euro 478,8
Mio in 2008 (+2,5%). Pretax profits rose from Euro 47,1
Mio. to Euro 60,0 Mio, marking an exponential increase
of 27,4%. The profit margin increased from 10,1% to
12,5%. The brand with the raging bull logo improved
sales from 2406 to 2430 units.
Commenting on the results, President and CEO of
Automobili Lamborghini, Stephan Winkelmann, said: “With
this new record in deliveries and profits we have marked
the most successful fiscal year in the history of our
company. The worldwide economic climate, especially
regarding luxury markets, has changed dramatically.
However, Lamborghini’s stronghold in global presence and
brand appeal will enable us to steer Lamborghini through
On the sales side, weaknesses in major traditional
regions were offset by growth in other areas as well as
in new and emerging markets. The US market saw a
decrease of 20,3% with 741 units sold compared to the
930 sold the year before. The US share of world-wide
sales decreased from 38,7% to 30,5%.
In Europe, sales remained stable. While traditional
markets such as Germany and the UK showed relatively
small single digit decreases, sales in the Italian
brand’s homeland increased from 209 to 230 units (+10%).
This sales growth pushed Italy into the position of
second largest world market.
Strong growth rates were achieved in the Middle East and
Far East Asian core markets. The Middle Eastern region –
particularly the United Arab Emirates – achieved a sales
increase of 66% from 100 to 166 units sold. In the Far
East, China more than doubled its sales from 28 to 72
units sold. The Middle East and Far East regions grew
their contribution to Lamborghini’s total worldwide car
sales from 15% to 21,8%.
The 2008 success in deliveries and profits was due to
the consistent expansion of brand presence and
dealerships worldwide. More than that, the marque has
the most attractive model line-up ever, augmented by the
launch of the Lamborghini Gallardo LP 560-4 Coupé.
Increasing brand and product awareness as well as the
innate and rising brand value are also key factors in
the company’s success. The company's development marks
one of the most respected company turn-around programmes
in the automotive and luxury industries.
“In the light of world-wide economic uncertainties, this
new record year above all proves the sustainability of
our business strategy. We know that there are tough
times ahead now, but we have increased the value and
appeal of our luxury brand and we are ready to take on
the challenges the future might bring us. We are
confident we will come out of this challenge stronger
than we went into it,” said Lamborghini President and
CEO Stephan Winkelmann.
Outlook for 2009
Even as a low volume luxury car manufacturer, Automobili
Lamborghini is not unaffected by the present economic
downturn in the wake of the global financial crisis.The
goal is to lead the company through the difficult phase
safely by applying the strictest discipline to managing
investments and current costs, systematically adjusting
production to reflect market developments.
Before approaching 2009, the company took decisive steps
to be well prepared for volatility in demand. Production
flexibility is made possible by working within
contractual agreements and with the full support of the
trade unions. The company has also enhanced and improved
its professional training and qualifying courses. The
company has announced short-time work for 300 of its
1000 employees in some weeks from February to May and
does not rule out making further use of this tool.
Lamborghini remains with its long-term strategy.
Investment into R&D will continue. The company sticks to
its commitment of announcing at least one new product
each year. The latest examples of this confidence are
the launch of the new Lamborghini Gallardo LP 560-4
Spyder and the Murciélago LP 670-4 Superveloce. The new
Spyder is the convertible version of the record-selling
Gallardo LP 560-4 Coupé and is now being launched in all
markets. The Murciélago LP 670-4 SuperVeloce, recently
presented at the last Geneva motorshow, has already
commanded a promising order bank and will first reach
markets in the next weeks.