Lamborghini's sports cars were among the luxury vehicles chosen by the tyre manufacturer Pirelli for the new 2010 Pirelli calendar presentation, which has taken place in London.

Lamborghini's sports cars were among the luxury vehicles chosen by the tyre manufacturer Pirelli for the new 2010 Pirelli calendar presentation, which has taken place in London.

A Murciélago LP 670-4 SuperVeloce and two Gallardos – an LP 560-4 Spyder and the latest limited edition, rear-wheel drive LP 550-2 Valentino Balboni – chauffeured some celebrities from the world of music and show business to the event as well as Lady Victoria Hervey, who is apparently an "English model and socialite" and the songwriter, singer and twice Brit Award winner James Blunt. Blunt’s album ‘Back to Bedlam’ has sold 11 million copies worldwide and topped the charts in 18 countries.

For the occasion, all three Lamborghinis sported a special feature: hidden LED lights which, positioned under the wheel arches, illuminated the tyres in homage to the Milan-based tyre company.

The long-standing partnership between Lamborghini and Pirelli, both leaders in the automotive industry, focuses on technologically advanced solutions such as specific tyres to match Lamborghini sportscars’ extreme power and performance. Lamborghini and Pirelli’s partnership extends to motorsport: Pirelli is the only official supplier of both the Lamborghini Blancpain Super Trofeo one-make series and of the Lamborghini Academy, which organises Lamborghini driving courses on prestigious international racetracks.

Recently, the partnership has also been documented on film: made by Pirelli in 2007 and widely available on the Internet, the short feature stars a yellow Gallardo, clad in Pirelli PZero tyres, driven on Los Angeles streets by actress Uma Thurman escaping from an ambush.