Lancia will be the official sponsor of RomaFictionFest 2009, scheduled to take place in the Italian capital between 6 and 11 July. It's the largest festival in the world dedicated to international television fiction in all its formats; from serials to TV movies, from mini-series to sitcoms. RomaFictionFest is put forward as the most comprehensive annual event to focus on global production, offering interesting new shows, some previewing for the first time.

The organisation will make available a fleet of 50 cars, customised with the show's trademark which will accompany all the stars and hosts of the RomaFictionFest onto the Orange Carpet. Lancia will also support the 'Seriale' section of the Festival, which is the show's most represented. All works competing in this section will be screened in the Sala Lancia inside the Cinema Adriano. Those taking part in the showings in the Sala Lancia may go into any Lancia dealership with their ticket counterfoil and try the new Lancia Delta.

Today the RomaFictionFest is the number one international event dedicated to television drama, an accomplishment that has been made possible by its artistic and productive high standards. The third edition will take place in Rome, from Monday July 6 to Saturday July 11, 2009. A unique Festival in the panorama of audiovisual events, in only two years it has become an international touchstone for audiences, field pros, national and international talents alike. The event is promoted by the Lazio Region, the Rome Chamber of Commerce, the APT (Television Producers Association). This year the Festival will be managed by the newborn Lazio Foundation for the Development of the Audiovisual Field, chaired by President Francesco Gesualdi. The aim is to keep growing, by augmenting turnovers, resources and skills and, above all else, through the enhancement and exportation of Italy’s best audiovisual products. To see the Lazio Region become a market landmark by creating further chances of training and professionalism.

By pairing up with the RomaFictionFest, Lancia is consistently continuing with its choice to support the seventh art even in its television expression. The values of the Lancia brand and its cars can also be found in quality fiction: style, quality of life, original and innovative solutions, personality, elegance and spirit.