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For the third year running Lancia has kicked off
its Riccione Vyp – No Stress Zone
initiative at the busy Adriatic holiday resort
town of Riccione and this year the main
protagonist of this busy summer promotion will be the
new Ypsilon ECOCHIC, with a fleet of sixty of
these new models set to ferry guests around the
area.
The Ypsilon
ECOCHIC being used this season is announcing the importance
- and demonstrating the
merits - of sustainable motoring to guests as it aims to help
take the hassle out of the summer holidays at the Adriatic
resort. This year is the third consecutive summer that
Lancia has teamed up with the resort for Riccione Vyp – No Stress Zone
and this edition was inaugurated at the key attraction, Parc
Oltremare, at the end of last month by
Olivier Francois, CEO of Lancia Automobiles, Massimo Pironi,
the Mayor of the City of Riccione, and Francesco Soressi,
the General Manager of Parco Oltremare. Riccione Vyp – No Stress Zone
is set to run until August 31.
The fleet of 60
Ypsilon ECOCHIC cars are available free-of-charge to
anyone wishing to move around the area. There are five parking zones for
the cars which interlock in a capillary manner, thus
suggesting efficiency and promote thought in planning ones
journey, a key factor in the task of reducing environmental impact. To further reduce
stress,thus the cars will also be in action at night, making
transportation easier during the late hours for inhabitants
of the Riviera Romagnola.
The project has seen great success and in its first edition
(in 2007) 11,000 journeys were made during which 30,000
passengers were transported, and reducing environmental
impact. By the end of last summer's second edition this had
risen to 25,000 journeys and 70,000 passengers.
Parc Oltremare is also playing host to Italian freediving champion Gianluca Genoni who holds a string of
world records including a 141 metres dive in Sharm el-Sheik,
on October 5, 2006, and a dive of over 18 minutes (18:03.69)
at Goito (Mantova) on November 26, 2008. These are just two
of the thirteen world records the 41-year-old Genoni, who weighs in at
88 kg, has set during a long career as well as winning the Freediving World Cup in 1998. Genoni is also an ambassador
of the Lancia Ypsilon and this summer a special exhibition
at Parc Oltremare is celebrating his achievements.
Lancia is also contributing financially
to the work of two prestigious university laboratories that
are using the park's lagoon this summer for research to
further the understanding of marine life. The Italian carmaker
is supporting the research of Professor Letizia Marsili, from
the Centro Interuniversitario di Biologia Marina di Livorno
(CIBM), and Professor Bruno Cozzi, from the Dipartimento di
Scienze Sperimentali Veterinarie dell'Università di Padova.
Meanwhile fifty
Musa ECOCHIC cars are once again in action during the third edition of Forte dei
Marmi Vip – All Area Access which is taking place in the
Tuscan town of Forte dei Marmi, zipping along the seafront
and the 'in' bars and restaurants, at the service of
tourists, to help to eliminate the traffic jams typical of
the summer months and remove the “holiday stress” they can
cause. This elegant car which reflects the image
of Forte dei Marmi perfectly, can be hailed in the street,
available free of charge to over two million tourists who
visit the resort during the summer.
The Musa ECOCHIC fleet is at the disposal
of anyone who wishes to move around inside the municipal
territory, including the Limited Traffic Zone of Via Pascoli
and Via Mascagni as well as the most popular nightspots. To
optimise the courtesy service, several parking areas have
been created, identified by signs stating Forte dei Marmi
Vip – All Area Access, where the cars are parked, at the
disposal of anyone wishing to use the service. And from
there they set off towards all possible destinations. The
car parks are thus a reference point for any passengers
wishing to use the exclusive service. As well
as the parking areas, there are several denoted stops at
strategic points in the town centre, where people can hail a
Musa ECOCHIC. At night, with the collaboration of the
managers of the largest nightspots in Forte dei Marmi, the
municipal authorities are using the Musa ECOCHIC fleet to
take anyone who needs transportation home after a night at a
disco, to guarantee safe entertainment.
Lancia are also using this summer's
Riccione Vyp – No Stress Zone
and Forte dei Marmi Vip – All Area Access
initiatives to present a new version of the Ypsilon and Musa
called the E-Collection which will be commercialised from
October. Available in petrol, diesel and GPL formats, the
E-Collection offers elegance thanks to its "total black"
interior and low environmental impact thanks to a choice of
efficient engines that boast lower consumption and reduced
CO2. Standard equipment will include parking sensors and the
new "Stop & Start" system that debuted on the Fiat 500, as
well as smoked glass that will ensure maximum privacy for
the occupants.
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