Lancia will trot out another fashion inspired
showcar in Frankfurt next week, this time the
Ypsilon forms the basis of the ELLE show car, a
version that has been created from a
collaboration between Lancia and the ELLE brand,
a symbol of modern femininity that sets trends
each season with a vast range of women’s
clothing and accessories. Much more than just a
name, it represents a unique lifestyle and a
dynamic, modern and positive existence. ELLE
embodies the modern woman: active and feminine,
spontaneous and decisive, with a global outlook.
Present in more than 80 countries worldwide,
ELLE products are sold at selected retailers and
the major European department stores.
Lancia has identified fashion as a preferred
area of marketing that represents a key element
of brand positioning. The link between Lancia
and fashion is clear from its cars (like the
Ypsilon Moda Milano, Ypsilon Versus and Musa
Poltrona Frau), its adverts starring icons of
Italian fashion like Stefano Gabbana and Carla
Bruni, and the many industry events it sponsors.
What's more, Lancia and fashion are two
showcases of Italian design with shared values
including talent, creativity and innovation. In
other words, the ingredients that have made
Italian style famous the world over. So it
seemed quite natural to combine ELLE and
Ypsilon, the Lancia model directed at the same
The Ypsilon ELLE show car has many truly
eye-catching features. First, there is the
bodywork in a unique metalluro-effect pink that
will stand out on the catwalk next year. In
addition, the car offers chrome-plated details
such as the radiator grille, the rear bumper,
handles and door mouldings.
Then, on the outside pillar, there is the main
silk-screen print - inspired by ELLE magazine
covers and forming the ELLE logo. Also, the 16"
alloy wheels are painted in the same pink as the
body, but with a matt coat.
The customisation of the car really shows on the
inside. The special purple leather and Alcantara
upholstery - another colour currently gracing
the catwalks - features an art composition with
the word ELLE appearing ton-sur-ton on the
middle part of the seat. The upholstery is
further enhanced by contrasting stitching with
bright white leather piping. The interior
carpentry was done using a technical material
that is also bright white and feels like a
fabric. The cool colour scheme continues on the
easy-chrome interior displays and central
console, which features the purple gear stick
gaiter to match the seats and the gemstone.
Finally, the interior of the car is made even
more exclusive by the bright white Alcantara
upholstery on the upper part of the central
pillars and the whole roof panel, as well as by
the Velour floor mats with leather edges. The
Ypsilon ELLE show car provides a sneak preview
of a special series of cars that will be
manufactured in limited edition and sold in
spring 2010 in the major European markets.