Lancia renews its commitment to pressing social
issues by taking on a starring role in one of
the most significant celebrations of the last
few years. The fall of the Berlin Wall changed
history forever, and today it is increasingly
seen as a symbol of all the struggles against
the barriers to knock down, both physical ones
as well as cultural ones in particular.
On 9th November,
a fleet of Lancia Delta cars will be accompanying all the
numerous institutional guests along the streets of the
German capital up to Brandenburg Gate where the spectacular
celebration ceremony will take place.
engagement will also be testified by one of the dominos for
the Festival of Freedom onto which the brand will be able to
imprint its DNA, interpreting this historic moment through
its values and its own identity. “Delta” is the symbol for
difference, for that additional factor which drives every
evolution, every improvement and this is why the Lancia
saloon has always been the carrier of messages and actions
which have defied the status quo.
An example of
this is the advertising campaign starring Richard Gere which
raised awareness amid the public opinion on the Tibetan
issue and the moving 30’’, aired at the beginning of the
year, which paid homage to Aung San Suu Kyi, Nobel Peace
winner in 1991, in support of her liberation. This latter
project was devised on the occasion of the 9th World Summit
of Nobel Peace Prizes which took place last December in
Paris and which is scheduled this year to take place in
Berlin itself, following the celebration of twenty years
since the fall of the Wall.
The 10th World
Summit of Nobel Peace Prizes will in fact open its doors on
10th November and the main theme will be the knocking down
of social and cultural barriers, which still exist in many
places around the globe today. Lancia will be the Main
Sponsor of the Summit and the fleet of Lancia Delta cars
placed at the disposal of the event will have the honour of
accompanying the Nobel prize winners taking part.