04.10.2009 MV AGUSTA UNLEASH THE ALL-NEW 990RR AND 1090RR BRUTALE

MV AGUSTA 1090RR BRUTALE
MV AGUSTA 1090RR BRUTALE
MV AGUSTA 1090RR BRUTALE
MV AGUSTA 1090RR BRUTALE
MV AGUSTA 1090RR BRUTALE

With the new Brutale 990R and the 1090RR (above), MV Agusta marks the beginning of a new era as almost a decade has passed since the appearance of the first Brutale, a prestigious, naked bike with fascinating design, power, and speed.

After years of success and with over than 15,000 bikes sold worldwide, MV Agusta presents the all-new Brutale. “We are writing a new chapter in the glorious history – rich in tradition and victories – of MV Agusta. A new chapter of renewed excitement, commitment and investment in the Brand and its future. We begin our journey with the re-launch of the Brutale, respecting its great personality and distinctive style of a bike that has become an icon for MV Agusta.” commented Enrico d’Onofrio, Managing Director of MV Agusta.

The new Brutale keeps the essential lines of the model that over the years has touched the heart of it’s fans, while boosting and enriching the technological content: almost all of the technical and aesthetic components have been completely revisited. The style and the design of the Italian naked, awarded innumerable times by the international press, emphasizes the attention to detail and a superior level of finish. In line with tradition it is presented in two versions for the new model: 990R and 1090RR with race orientated components.

“Made in MV”, means the design of each single part of the Brutale, is developed from within the Company. It allows us to reach unparalleled precision, functionality and character, superior versatility and enhanced handling. The new Brutale has achieved – along with the incredible performance which has always distinguished MV bikes – improved handling, without losing the original dinamic characteristics loved so much by the racetrack enthusiasts.

With the new 990R and the 1090RR, MV Agusta marks the beginning of a new era. Almost a decade has passed since the appearance of the first Brutale, a prestigious, naked motorcycle with fascinating design, power, and speed. Its characteristics, unique and unmistakable, have made it famous the world over, enabling it to win coveted prizes as the most beautiful motorcycle of the year. Fifteen thousand, four hundred Brutale units have been sold worldwide, including special versions. Its identity has remained timeless, backed by MV Agusta’s legendary racing heritage. The 38 riders’ world championship titles and 37 manufacturers’ championships - attained with the contribution of motorcycling legend Giacomo Agostini - demonstrate the company’s ability to work under extreme conditions, as well as its great passion for racing.

The Brutale pushes the limits of research and technology in its 2010 models - the 990R and the 1090RR. With its state-of-the-art components, the 2010 Brutale delivers acclaimed performance and ease of riding, in keeping with the “Made in MV” formula: a commitment to excellence in componentry, in the design of which MV Agusta is at the forefront. The “easy” handling enable the Brutale to compete with the Japanese nakeds: it is agile and instinctive in the hands of the rider. It excels on the racetrack, and its eclectic elegance and charm thrill even the casual admirer.

To achieve these results, it was necessary to replace 85% of the components, but the new Brutale has preserved the significant style features of previous versions. The work carried out on the 990R and 1090RR cannot be defined as mere restyling; rather, it is a silent MV Agusta revolution. Created in 2001 with a 750 engine, the Brutale instantly stirred motorcyclists, who were enthusiastic, but also insatiable, to the extent that MV immediately pushed on towards more extreme limits in search of absolute performance. The first change came in 2003. The 910S gained 12 hp over the 750, with its 139 horsepower, and a torque of almost 73 ft-lb which, with the increase of 160 cc, completed the job. The R version was even more powerful—144 hp with racing exhausts; a professional rolling chassis that included radial brakes, forged rims and TiN-treated front forks; and an engine capable of reaching speeds of 163 mph. The second evolution took place in 2007: the engine was made even larger, the 910S became the 989R, and the meanest model was named the 1078RR. These demonstrated incredible power, 142 and 147 hp respectively, with torque varying between 74 ft-lb and 84 ft-lb, and a top speed of around 167 mph. Each model had a different rolling chassis, with the “professional” version boasting enhanced performance.

Throughout the years, the face of the Brutale never changed expression; it only flexed its muscles to be stronger and more athletic, always coming in two versions, the basic and the sport. In its career, it donned elite dress for limited editions. The “Serie Oro” (“Gold Series”) was the first to make its debut, which was an all red 750 special with a limited production number of only 300 units worldwide. The Serie Oro was presented along side the first standard model of the MV naked. After the Italian win in the 2006 World Cup, the “Italy” version was launched, a replica for motorcycle enthusiasts and collectors of the limited edition Brutale that MV Agusta President Claudio Castiglioni wanted to give to each player on the Italian team. Only 124 units were made, all light blue, with the proud inscription “Champions of the World.” More recent times have seen the “Hydrogen” (100 units), created in the partnership with the clothing company of the same name, which can be purchased from MV Agusta dealers as well as from the luxurious boutiques of this prestigious name in fashion. The latest creation is the “Wally,” resulting from a co-branding with Monte Carlo based Wally, the largest manufacturer of yachts. Only 118 units were made, signifying the 118-foot length of the extraordinary motor boat that has become an international icon among luxury watercraft.
 

© 2009 Interfuture Media/Italiaspeed