The star of the show will be the Alfa Romeo
MiTo Quadrifoglio Verde - an exclusive
version with a powerful 170 hp 1.4 MultiAir
TBi which will be brought to market after
the launch of the other MultiAir engines.
The Alfa 159s on display will feature the
latest Alfa Romeo engine technology: the
revolutionary 135 hp MultiAir 1.4 TBi, the
powerful 200 hp 1750 TBi and the brilliant
170 hp 2.0 JTDm.
Romeo will be back at the 63rd Frankfurt
International Motor Show next week with world
premieres and models currently in production,
highlighting the uniqueness of the brand in the
global car industry.
The star of the Alfa Romeo stand at the German
motor show will be the debuting Alfa MiTo
Quadrifoglio Verde - an exclusive version with a
powerful 170 hp 1.4 MultiAir TBi which will be
brought to market after the launch of the other
MultiAir engines. Once a symbol of some of Alfa
Romeo's sportiest cars, the “Quadrifoglio Verde”
(four-leaf clover) now represents a new kind of
sportiness that combines the maximum driving
pleasure with improved environmental qualities.
This is shown by its outstanding weight/power
ratio (6.7 kg/hp), ensuring top-class agility,
and an exceptional category-leading specific
power of 124 hp/litre. In addition, as far as
the typical reduction in emissions and fuel
consumption of downsizing is concerned, the 170
hp 1.4 MultiAir TBi records 139 g/km of CO2 and
4.8 l/100 km in the extra-urban cycle: figures
you might expect from an economy car rather than
a compact sports car that goes from 0 to 100
km/h in just over seven seconds.
main attraction, the rest of the Alfa Romeo range will also
be on display: the MiTo, the Brera, the Spider, the 159
(saloon and Sportwagon) and the 8C Competizione Coupé and
Spider supercars. The cars on display feature the latest
Alfa Romeo engine technology: the revolutionary 135 hp
MultiAir 1.4 TBi, the powerful 200 hp 1750 TBi and the
brilliant 170 hp 2.0 JTDm.
interact with the public, the exhibition area moves away
from trade show traditions in favour of a more poetic stand.
At the centre of it all are children, their world and their
hopes for the future; a forward-looking brand knows how
important it is to listen to its customers of tomorrow. So,
there is a unique setup at Frankfurt that, while retaining
Alfa Romeo's classic values of design and technology, takes
shape through the eyes of a child engineer building the
future with a heightened sense of creativity.
Meccano, the stand takes the form of a racetrack full of
scale model cars where engineering games are combined with
traditional Alfa Romeo themes such as asphalt and red paint.
Huge plates of Meccano with lit-up holes - built to resemble
the houses of a futuristic city - serve as a backdrop to the
whole exhibition area. The enchanting scene is completed by
huge mechanical lights hanging down to represent projects in
the pipeline and the dreams yet to be realised by budding
engineers. As a tribute to Meccano, the stand will feature
the crane that appeared in the original 1908 set designed
and patented by Frank Hornby. The innovative exhibition area
will let visitors admire the latest Alfa Romeo technology
from a different perspective - a recreational and poetic
dimension that looks to the future through the eyes of the
next generation of Alfisti.
public will be introduced to the products of FGA Capital, a
financial joint venture between Fiat Group Automobiles and
Crédit Agricole specialising in the automotive sector.
Promotional material will be handed out and there will be
customised display stands. The company, which works
alongside major car makers, operates in Italy and Europe
with a single purpose: to support the sales of Fiat, Alfa
Romeo, Lancia, Fiat Professional and Abarth branded cars by
offering innovative financial products incorporating
high-added-value services that are aimed at the dealer
network as well as private and business customers.