04.03.2009 NEW ADDITIONS ACROSS ITS MODEL RANGE FOR LANCIA IN GENEVA

OLIVIER FRANCOIS
LANCIA DELTA 1.8 DI TURBOJET

Introduced during a press conference by CEO Olivier François (top) the Lancia stand in Geneva is highlighted by the new 200 bhp 1.8 DI TurboJet engine which is showcased in a Delta finished in a special flat black colour (bottom) and mounted on top of a large turntable.

Lancia are at the 79th Geneva Motor Show this week with its full model range all boasting new features which are led out by the new 200 bhp 1.8 DI TurboJet engine which is showcased in a Delta finishing in a special flat black colour and mounted on top of a large turntable. Introduced yesterday during a press conference by brand CEO Olivier François, as usual the stand is made up of dark colours and seeks to be a stylish and fashionable oasis in the halls of the Geneva Palexpo.

Lancia's flagship saloon, the Delta takes centre stage on the brand's plush stand once again, exactly a year after it was extravagantly unveiled at last year's edition of the Swiss show. Here two new versions are on show. The Delta Executive is the new range-topper, with a more luxurious rear seat and more legroom, it is aimed at businessmen and diplomats. Meanwhile the second Delta on show is a showcar called the Delta Hardblack and the body is finished in matt Lava Black while the interior is trimmed out in Alcantara Starlite, also in black.

Lancia is also using Geneva to follow the trend of most car makers, including Fiat's PUR-O2, and designate a sub-branding for its most environmentally-conscious models. In the case of Lancia the tag "Ecochic" has been chosen and the Musa, Ypsilon and Delta are all on show  in a world preview fitted with a new a dual-power LPG and gasoline range. These 1.4 litre dual-fuel engines produce 77 bhp and will be available in the showrooms from March.

The Delta's product placement in Angels and Demons, the follow-up movie to The Da Vinci Code, is being celebrated with special limited edition versions of the Ypsilon, Musa and Delta, featuring a white body and black roof. These three cars are on show, as is another limited edition model, the Ypsilon Versus which has had its interior reworked by fashion house Versace. Finally Fiat Group company Magneti Marelli is celebrated with a display that showcases some of the products from this division that Lancia uses such as bi-xenon headlights, GPS systems and the Selectronic robotised transmission.
 

© 2009 Interfuture Media/Italiaspeed