The Tata Motors stand
at this month's 79th Geneva Motor Show played host to the
world première of the Tata Pr1ma (above) a styling model designed
and built by Pininfarina which is the first official project
of the new Tata-Pininfarina cooperation.
The Tata Motors Limited stand
at this month's Geneva Motor Show played host to the world première of
the Tata Pr1ma (Italian for “First”), a
styling model designed and built by Pininfarina for the
Indian company, first official project - hence its name - of
the Tata-Pininfarina cooperation in the fields of research,
design and engineering. As part of a strategy outlined early
in 2008, Pininfarina has set itself the goal of establishing
itself in India where it offers its design and engineering
services to local carmakers.
Based on the platform of the
first Indian saloon, the Tata Indigo, the Tata Pr1ma
designed by Pininfarina offers an indication of how the next
generation of Tata saloons could be interpreted, with a
distinctive, elegant design. Conceived to provide luxurious
comfort, this 4-door model has a sober but very refined
design, combined with sinuous lines that give the car the
personality of a coupe. It is a solution that immediately
adds value, compared to the essential design usually
associated with the Tata brand.
The Tata Pr1ma addresses a higher segment, and the
external and internal measurements are larger than those of
the Indigo, thanks to a longer wheelbase (2700 mm). The
design balances fluidity and tension, which is visible in
the lines that run from the front to the rear of the car.
The result is an elegant look, and proportions that are both
classic and modern.
The model’s sleek silhouette conveys dynamism and a
strong temperament. The long wheelbase creates a generous
amount of room inside, underlined by the uninterrupted
profile of the doors, a clean, strong blend of the best
ideas of Pininfarina design. Without limiting the space
inside, the tapered rear end and inclined passenger
compartment convey the feeling of a coupe, underlined by the
refined treatment of the pillar, an element that is typical
of Pininfarina styling and sportiness.
The front view and the shape of the rear light clusters
merge into the distinctive lines of the car’s design,
underlining its presence and dimensions. The roof stretches
towards the front, conveying a sense of power and force.
Each detail has been studied with care, not to decorate, but
to underline the basic theme of the design and to raise the
profile of the Tata logo.