14.02.2010 Alfa Romeo dealership helps to set new world record


To celebrate the start of the Alfa Romeo centenary year, Allams Alfa Romeo in Epsom, Surrey has attempted to make history by setting a new Guinness World Record, for the largest ever parade of Alfa Romeo cars.

More than 300 Alfa Romeo owners arrived at the dealership to take part in the event including an Alfa SZ, Alfa Spider 2000 Veloce and the very latest sporty compact Alfa MiTo.

For a new record to stand at least 200 cars were required to take part on the day, but the event proved so popular that 312 cars were registered with one driver, David Boyd, from Bathgate, West Lothian, presented with a special award for driving 862 miles to join in with the record-breaking two-mile drive.

Karen Finn, Customer Care & Marketing Manager at Allams, who organised the event, said: "The sun was shining for a fantastic record day and we'd like to say a big thank you to all those involved in making it so special, especially to the drivers, some of whom came a long way to take part. The huge display of these beautiful and sporting cars is the perfect way to celebrate the Alfa Romeo centenary year."

To meet official requirements, the world's largest Alfa Romeo parade needed to be continuously moving from start to finish, there were no more than two cars length between each vehicle at any time and each driver was fully registered before the event. Video cameras were positioned along the route as well as at both the start and finish lines to assist with the verification. Guinness World Record officials will verify the outcome of the attempt in the coming weeks.

2010 Interfuture Media/Italiaspeed