16.04.2010 ITALIAN ALFA ROMEO REGISTER TO ORGANISE CENTENARY RALLY IN MILAN ON JUNE 26-27

A.L.F.A. 24 HP

Alfa Romeo's centenary was honoured on the occasion of the Geneva Motor Show last month with an appearance by the marque's first-ever production model, the fabulous A.L.F.A. 24 HP of 1910.

For the Alfa Romeo Centenary celebrations, the Italian Alfa Romeo Register (RIAR) is organising an international rally for all Alfa Romeo enthusiasts worldwide. Collectors, club members or simply owners of current models are invited. The event, supported by Alfa Romeo, will be taking place on Saturday 26 and Sunday 27 June in Milan, the city where the brand was founded on 24 June 1910.

The enrolled crews - the objective is to gather over 3000 names - will parade through the streets of the centre of Milan on the afternoon of 26 June. A statue donated by RIAR (an association which brings together more than 1500 vintage Alfa owners) and by many enthusiasts worldwide will be presented during a ceremony a few hours before the parade. Inspired by the famous Alfa Romeo 1900 Disco Volante, the statue was designed by Centro Stile Alfa Romeo with the collaboration of artist Agostino Bonalumi. An exclusive dinner and live music show will end the first day of the international rally.

On the morning of Sunday 27 June, all crews will take part in a record-breaking exhibition. Forming a very long line of Alfa Romeos, all bearing the characteristic "Biscione" emblem on the roof, they will parade along the inner lane of the Milan ring road and they will be filmed from a helicopter. Also, guided tours will be organised at the Alfa Romeo Museum in Arese to get to know the brand which has played a leading role in international automotive history at first hand. The event will be organised by MAC Group, a consolidated partner of Fiat Group Automobiles for heritage projects.

 

2010 Interfuture Media/Italiaspeed