13.08.2010 ALFA ROMEO UK IMPROVES SPECIFICATION OF ENTRY-LEVEL MITO MODELS

ALFA MITO TURISMO SPORT (UK)

ALFA MITO TURISMO SPORT (UK)

Alfa Romeo UK is repositioning its range entry level MiTo, the "Turismo" specification, with improved equipment levels, including 16-inch alloy wheels, fog lamps, tailgate spoiler and Blue&Me. The result is the competitively-priced MiTo Turismo Sport.

Along with additional content this new addition to the range is available from 199 (for the 1.4 16v petrol version) a month with a 1,000 deposit, making the MiTo more accessible and hopefully improving the hatchback's sales.

The MiTo Turismo Sport has an additional 1,610 worth of optional equipment as standard and is now on sale at a competitive 12,895, on-the-road. Improving the equipment levels of the entry level MiTo (the "Turismo" kicks off a three specification level range across the petrol and diesel models if the 78 bhp MiTo "Junior" is discounted) will hopefully give the B-segment car a much needed push as Alfa Romeo UK seeks to reverse a steep recent sales decline: during July year-on-year sales dropped by more than 42 percent to 505 units and the overall outlook for the UK new car market for the remainder of the year is expected to be down on the same period last year.

The new range edition will be available in a choice of three colours, "Solid Black" (as standard), "Biancospino White" or the new "Alfa Metallic Red" and can be specified with a choice of either the 1.4 16V 95 bhp petrol engine, available from 12,895 OTR, or the highly regarded 1.3 JTDM-2 95bhp MultiJet turbodiesel, which is available from 14,410 (219 a month with a 1000 deposit). This advanced second generation MultiJet turbodiesel engine (JTDM-2) complements the Alfa MiTo philosophy of low emissions (112g/km of CO2) and fuel consumption (65.7mpg on the combined cycle) while offering adequate performance and driver satisfaction (0-62mph in 11.6 seconds).

On top of the list of standard equipment already found in the MiTo Turismo; such as air conditioning and state-of-the-art Alfa D.N.A technology, the Alfa MiTo Turismo Sport special edition includes 16-inch alloy wheels, rear spoiler, cruise control, the Blue&Me infotelematic package, fog lights and a leather steering wheel incorporating audio and phone controls. There is also dedicated "Turismo Sport" badging on the tailgate.
 

2010 Interfuture Media/Italiaspeed