09.08.2010 ALFA ROMEO WALKS OFF WITH "BEST OF SHOW" AT SALON PRIVÉ

ALFA ROMEO MONZA - BEST OF SHOW - SALON PRIVE CONCOURS D'ELEGANCE LONDON 2010
ALFA ROMEO MONZA - BEST OF SHOW - SALON PRIVE CONCOURS D'ELEGANCE LONDON 2010

This year's Salon Privé in London, the 5th edition, has been adjudged to have been the largest, most spectacular and most popular to date, and the top prize of the event, the "Best of Show", was grabbed by an Alfa Romeo, fittingly in the centenary year, awarded to a spectacular Monza from 1932.

ALFA ROMEO 6C 2300 AERODINAMICA - SALON PRIVE CONCOURS D'ELEGANCE LONDON 2010

The unusual, slippery-styled 6C 2300 Aerodinamica Spider, a special built by the Jankovits brothers, Gino and Oscar, in Croatia around 1935 that has reappeared in recent years and become a big draw on the concours "circuit, notably wowing the crowds at Ville d'Este.

ALFA ROMEO 6C 2300 AERODINAMICA - SALON PRIVE CONCOURS D'ELEGANCE LONDON 2010
ALFA ROMEO 6C 2300 AERODINAMICA - SALON PRIVE CONCOURS D'ELEGANCE LONDON 2010
ALFA ROMEO 6C 2300 AERODINAMICA - SALON PRIVE CONCOURS D'ELEGANCE LONDON 2010
ALFA ROMEO 6C 2300 AERODINAMICA - SALON PRIVE CONCOURS D'ELEGANCE LONDON 2010
ALFA ROMEO 6C 2300 AERODINAMICA - SALON PRIVE CONCOURS D'ELEGANCE LONDON 2010
ALFA ROMEO 6C 2300 AERODINAMICA - SALON PRIVE CONCOURS D'ELEGANCE LONDON 2010
ALFA ROMEO 6C 2300 AERODINAMICA - SALON PRIVE CONCOURS D'ELEGANCE LONDON 2010

In total fifty eight vehicles were entered across the seven-categories of the Salon Privé Concours d’Elégance, a range of exceptionally rare, beautiful and very valuable cars from around the world. The pick of the classes this year, on the occasion of its centenary, was "Class F - Alfa Romeo: Classic Racers pre-1940s".

This year's Salon Privé in London, the 5th edition, has been adjudged to have been the largest, most spectacular and most popular to date, and the top prize of the event, the "Best of Show", was grabbed by an Alfa Romeo, fittingly in the centenary year, awarded to a spectacular Monza from 1932.

In total fifty eight vehicles were entered across the seven-categories of the Salon Privé Concours d’Elégance, a range of exceptionally rare, beautiful and very valuable cars from around the world. Entrants included Simon Kidston’s ultra-rare Panther 6, an exemplary collection of pre-war Bugattis including an ultra rare Type 46 Profilee and a special celebration of 75 years of Jaguar which included the company’s 1954 Le Mans shortnose D-Type. 

Of note to Italian car enthusiasts were two categories dedicated to Italian cars, "Class D - Maserati: The Orsi Era" and "Class F - Alfa Romeo: Classic Racers pre-1940s". In the former class victory went to the 1956 Maserati A6G/54GT of Gordon McCulloch with the runners-up slot being grabbed by Nick Mason's 1957 250F. In the latter class Hugh Taylor's exceptional racing Monza was the winner ahead of the unusual, slippery-styled 6C 2300 Aerodinamica Spider, a special built by the Jankovits brothers, Gino and Oscar, in Croatia around 1935 that has reappeared in recent years and become a big draw on the concours "circuit, notably wowing the crowds at Ville d'Este. Taylor's stunning blue-with-white-stripes machine also walked off with the top "Best in Show" prize after beating a strong entry, his award being presented by Simon Mobey of sponsor Chubb Insurance.

Increased visitor numbers to salon Privé brought increased revenues for the charities supported by Salon Privé with over £150,000 raised across the event, for The Rainbow Trust Children’s Charity, Prostate Cancer Research and The Prince’s Trust. Said co-founder, David Bagley: “This year’s Salon Privé has been a tremendous success, by any measure, but especially satisfying to us has been the number of returning visitors and exhibitors. We’ve been determined to grow Salon Privé every year, but without losing the fundamental exclusivity and sense of occasion that makes it so popular, so to be sold out two weeks before the event was incredible. Salon Privé is now a firmly established event in both the motoring and London summer society calendars.”

This year, in excess of 40 carefully selected super and luxury cars were openly displayed on the lawns, with several on view for the first time at a London event. Regular attendees Aston Martin, Jaguar, Maserati, Mercedes-Benz and Rolls-Royce were joined for the first time by Audi and Lexus with Bentley, Bugatti and Lamborghini returning following a year’s absence;  cars on display ranged from the superlative luxury of the Rolls Royce Phantom to the ultra-exclusive Bugatti  Veyron Grand Sport and the outrageous Veritas RSIII.

The relaxed surroundings and garden party atmosphere provided brands with a unique environment in which to engage with customers and visitors.  Bentley Motors offered a craftsmanship display, while Rolls-Royce launched its ‘Bespoke Personalisation Programme’ at Salon Privé, including the display of a specially-designed, four-person picnic set finished in polished aluminium, veneer and leather.
 

© 2010 Interfuture Media/Italiaspeed