Already it is a big hit
across Europe, now Alfa Romeo's new Giulietta is
spreading its wings across the world and the latest
market it has arrived in is South Africa where it is now
on show ahead of deliveries kicking off in January.
wait is finally over – undoubtedly this year’s most
highly anticipated new car in South Africa has been
officially unveiled. A fitting symbol of the brand’s
100-year motoring evolution, the all-new Giulietta is
now appropriately enjoying pride of place at the
impressive, glass-domed Alfa Romeo Centenary display at
Melrose Arch Piazza, Johannesburg.
latest incarnation of the Giulietta shares the ‘stage’
at Melrose Arch with seven of its iconic predecessors:
ranging from a superb 1982 Giulietta 1.8 to an extremely
rare 1959 Giulietta Sprint Speciale (Low Nose) owned by
renowned Alfa Romeo collector Dawn Manelis with an
estimated value of around R1 million.
Giulietta story began in the 1950s when this
extrovertly-styled sedan caught the imagination of the
driving public with its racy appeal, attractive looks
and accessible pricing. Now, over 50 years later, the
Italian sporting car manufacturer is celebrating its
centenary with an all-new namesake which goes on sale in
South Africa. (All 16 Alfa Romeo dealers across the
country will shortly have demonstrator Giuliettas –
sales, however, only begin in earnest in January 2011).
latest incarnation of the Giulietta has been designed to
beat the best in the mid-size C segment – and that’s no
easy task considering the excellence of the competition
in a category that now accounts for the second largest
number of passenger sales in South Africa.
take on this challenge, Alfa Romeo has penned an all-new
car that its the first to sit on the new Compact
platform. This employs a combination of advanced
engineering and sophisticated technical solutions to
ensure the Giulietta can accommodate the needs of all
customers in this category. The result is a model that
combines impeccable safety credentials, Italian style,
comfort and functionality with the dynamic qualities
taken for granted in Alfa Romeos.
addition, every customer can adapt the new car to their
specific driving requirements thanks to Alfa Romeo’s
D.N.A. (Dynamic, Normal or All-Weather) selector. But
this is just one of the electronic systems that the
Compact platform was designed to integrate and exploit.
Others, fitted as standard to every model in the range,
include the Electronic Q2 differential and the VDC
(Vehicle Dynamic Control) system.
launch in South Africa, the new local market Giulietta
range will comprise three turbocharged petrol engines
(all Euro 5 compliant) with complementary high levels of
TBi Progression – 88kW @ 5000rpm /206Nm @ 1750rpm;
MultiAir 1.4 TBi
Distinctive – 125kW @ 5500rpm/ 250Nm @ 2500rpm; 1750 TBi
Quadrifoglio Verde – 173kW @ 5500rpm/340Nm @ 1900rpm.
eco-friendliness of the new Giuliettas, it’s noteworthy
that both 1400 turbo variants combine Start&Stop
technology and a gearshift indicator to enable drivers
to achieve the best economy possible. The most powerful
petrol engine in the range is the 1750 TBi, a twin
overhead camshaft, direct injection, variable valve
timing engine that brings the classic 1750 capacity back
to the Alfa Romeo range but with a modern twist. This
innovative turbocharged unit provides more horsepower
and torque per litre than any other four-cylinder petrol
engine found in this class of car. The resulting
performance is equivalent to a three-litre while economy
remains in line with a compact four-cylinder engine.
88kW 1.4 TBi Progression
will be the entry level version in South Africa and is
priced at R243 000 (incl. VAT and emissions tax). The
middle specification is the 125kW MultiAir 1.4 TBi
Distinctive, costing R279 900, while the 173kW 1750 TBi
Quadrifoglio Verde will top the three model range and is
priced locally at R330 275. As a first for a premium
brand, Alfa Romeo South Africa is offering a five-year
150,000 km warranty on the new Giulietta. Linked to this
is a six-year/90 000km service plan for the 1.4-litre
models (with service intervals of 30,000km) and a
six-year/105,000km service plan for the flagship 1750
TBi which features 35 000km service intervals – once
again a benchmark in this class. The new models are
covered on the local market by AA Fleetcare roadside
assistance for three years, a service which is active 24
hours a day, 365 days a year and is available by calling
the dedicated toll-free number.