Created by Alfa Romeo UK
using thousands of photos from owners past and present,
historic stills from film, TV and landmark motorsport
successes, the Alfa Giulietta Mosaic in London aims to
celebrate the Italian brand’s first 100 years.
Unveiled on a billboard
in Chelsea, the specially commissioned artwork depicts
the latest model to join a centenary of cars – the Alfa
Giulietta. The all-new 5-door, which was launched in the
UK in the summer, combines impeccable safety
credentials, Italian style, comfort and functionality
with dynamic qualities.
As a twist on the Alfa
Giulietta’s high profile advertising campaign which is
fronted by Hollywood A-lister, Uma Thurman, and to mark
the contribution made by the thousands of owners who
submitted memories of their Alfas for the project, the
mosaic bears the strapline ‘We Are Giulietta’.
with the images submitted by Alfisti, the company raided
its heritage image library to include photos which
captured defining moments in its rich heritage including
the 158 which took the chequered flag at the inaugural
F1 World Championship race in 1950 and the legendary
Duetto from 1960s classic, The Graduate.
Damien Dally, Brand
Communications Manager, Alfa Romeo said: "This piece of
artwork communicates the brand in its centenary year
extremely well. Creating our latest Giulietta model from
hundreds of images sent in by fans of the brand and from
our heritage really sums up what Alfa Romeo is all
about. Not only does the final outcome look fantastic,"
Dally believes, "it is also a great piece of memorabilia
to mark this special year." Every contributor is set to
receive a limited edition print of the mosaic with the
mosaic artwork also on display at art galleries across
the UK for fans to see the creation up close.