07.04.2010 EDWARD BUTLER TAKES CONTROL OF AUSTRALIA’S NEWEST FERRARI AND MASERATI DEALERSHIP

EDWARD BUTLER

Edward Butler has been appointed as dealer principal of Australia’s newest Ferrari and Maserati dealership, Ferrari Maserati Sydney, relinquishing his role as General Manager of Maserati Australia and New Zealand so that he may concentrate on European Automotive Imports’ New South Wales retail business.

Edward Butler has played a central role in the development, launch and initial growth of Ferrari Maserati Sydney during the past 12 months, overseeing the set up of new business in the $32 million facility that opened officially on 5 February this year. “The past 12 months have been some of the most exciting, challenging and interesting of my career,” says Mr Butler. “We have created a new benchmark for Ferrari and Maserati not just in Australia, but also, as senior executives from both companies pointed out at our opening, worldwide. It was not possible to run a business on this scale and quality and also do justice to my Maserati role, so I have accepted the offer to run FMS full time and ensure that this dealership maintains and develops its worldwide reputation for the finest quality of customer service.”

European Automotive Imports, a subsidiary of The Ateco Group, is the official importer of both Ferrari and Maserati products in addition to operating Ferrari Maserati Sydney, the official representative of both brands in New South Wales. Edward Butler joined Ateco as Kia National Sales Manager in April 2003 from GM de Mexico, where he had successfully relaunched Saab on the Mexican market. UK-born Mr Butler worked for General Motors Korea with the Cadillac and Saab brands. This role also included development of the first GM “Premium Retail Environment” in the Asia Pacific Region.

Prior to working directly for General Motors, Ed worked for GM subsidiary, Saab, as Regional Sales Manager for Asia Pacific, following three years where he was responsible for business development in China, Taiwan and Hong Kong. His retail experience includes working for one of the largest luxury car retailers in the Middle East, based in Dubai. Ed was promoted to General Manager of Kia Automotive Australia in the middle of 2004. During his time at Kia he oversaw a remarkable 29 consecutive monthly sales records for Kia in Australia.

Following Ateco’s appointment as Maserati distributor for Australia and New Zealand in May 2005, Ed was appointed General Manager in July of the same year. During his period at the helm of Maserati he has overseen a more than 100 per cent growth in Maserati in Australia and New Zealand a complete revitalization of its dealer group. In 2008 he added Alfa Romeo in Australia to his management portfolio and has overseen the revitalization of the brand in preparation for the launch of the Alfa Romeo MiTo, the first of a new generation of Alfa Romeo models.
 

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