The Fiat
500C "Pink", a special edition version with lots of
dedicated features and which follows on from the theme of
its hatchback sister, is being rolled out into right hand
drive markets.
It will be
even more limited than the hatchback version, just 300
examples, the bulk of right hand drive production, will be
available in the UK, This compares with 500 examples of the
hatchback, although this smaller number is probably due to
sluggish initial demand for the 500 Pink which was sold
exclusively over the internet. Fiat UK hope that the new
500C Pink will add a stylish new twist to the chic supermini.
One of
several limited edition Fiat 500 models planned for 2010,
the 500C Pink will appeal mainly to people wishing to stand
out from the crowd – while enjoying fresh air motoring.
Based on
the 1.2 Pop specification, the Fiat 500C Pink features:
special Pink colour, 16-inch alloy wheels, chrome trim, side
rubbing strip with 500 badge, body coloured door mirrors,
leather steering wheel, leather gear knob, special carpet
mats, special Pink key cover, split folding rear seat and
the Blue&Me infotainment system. With an on the road price
of £13,500 in the UK – the 500C Pink costs just £1,200 more
than a regular 1.2 Pop convertible, yet includes £1,870
worth of extra equipment.
“We
reacted to customers’ requests earlier this year when we
gave them the 500 Pink, and I believe we will find a new
group of fans with the 500C version of this limited edition
car,” says Elena Bernardelli, marketing director, Fiat Group
Automobiles UK and Ireland. “With all the benefits of the
convertible roof this summer, coupled with the style and
personality of the Pink range, I think it will be one of
this year’s must-have car purchases.”
