22.05.2010 FIAT BRAZIL UNVEILS ITS FINAL DESIGN CHOICE FOR ITS INNOVATIVE "FCC III" CONCEPT CAR

FIAT MIO FCC III CONCEPT CAR - PRECISION
FIAT MIO FCC III CONCEPT CAR - SENSE

The design line selected was "Precision" (top), which on the outside is characterized by a clean, minimalist and functional design, where the large window area is a highlight. The other design was "Sense" (bottom).

Fiat Mio FCC III Concept Car "Precision"

Fiat Mio FCC III Concept Car "Sense"

A compact, urban vehicle, with media convergence and infotainment, easy to park and with zero emission. These were the requests of over 1.5 million people who have visited the website www.fiatmio.cc, a portal where consumers help Fiat build the Fiat Mio, an open innovation vehicle that inspires the Fiat Concept Car III, or FCC III, the company’s new concept car, to be presented on the International Car Show in São Paulo, later this year.

The vehicle design was developed by a dedicated team of 10 professionals who interacted with the web users and had their final work approved. The technologies to be presented were also developed from chats on the project’s web portal.

The design line selected was “Precision”, which on the outside is characterized by a clean, minimalist and functional design, where the large window area is a highlight. The contrasts between the side, the window areas and the rear, modular region, enable solidity. The dynamism of the waistline helps to elongate visually the compact FCCIII. On the front, one of the highlights is the sides that advance on the bottom over the windshield “dome”, which, along with the headlights, create an image of strength. The wheels of the FCCIII are covered by large hubs that offer better aerodynamics to the car. On the rear, the lights, as with the headlights, are positioned behind the windows, bringing simplicity to the car shape without missing the beauty that the look of the lights and headlights give to the car.

Internally, the design offers a new experience of use, inspired on a lounge, an architectonic ambience, not on the common, expected on a passenger car. Interfaces, information and entertainment gadgets will be ergonomically accessible in another scale. Inspired on the proposal that, on a future not so distant, cars will communicate with smart roads, the seats were inspired on sofas, and the steering wheel gets new shapes and functions, starting to work as a command center, closer to what the future consumers are used to on current videogames. The internal design proposal was selected to offer the most space possible comfortably to up to two users. The lines are very precise, aiming at a minimalist balance among them. The vehicle dimensions are already defined: 1560 mm width, 1530 mm height and 2500 mm length.

The construction of the FCC III and the Fiat Mio can be followed on the website www.fiatmio.cc/makingof. There are over 10,000 registered ideas from users from over 40 countries.

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