Fiat India today
announced that the classy Fiat Linea is the grand prize
for the three finalists of Pantaloons Femina Miss India
2010 (PFMI 2010). With this exciting addition to the
pageant, the winners of PFMI 2010 can now aim to take a
significant step towards becoming the new style icons of
the country.
The surprise announcement was
made when the 18 finalists were on a photo shoot at
Bharati Automobiles, Fiat’s dealer showroom in
Jogeshwari, Mumbai. Upon hearing of the grand prize, the
jubilation amongst the finalists knew no bounds. With an
elegant Fiat Linea up for grabs, the PFMI 2010 finalists
will be further motivated to take the crown home.
Pantaloons Femina Miss India 2010 has always been one of
the most prestigious pageants for models across the
country. The Fiat Linea, with its classy looks, now
makes for the perfect companion for the winners of PFMI
2010 as they represent their country on the
international stage.
Speaking on the announcement,
Mr. Rajeev Kapoor, President & CEO, Fiat India said,
"Fiat as a brand has always been associated with style
and class. Through this association with Pantaloons
Femina Miss India 2010, we are further enhancing our
positioning in the Indian market. The Fiat Linea, known
for its elegant and classy looks, will go a significant
way in increasing the style factor of the three winners
of PFMI 2010. We are very excited to be working with a
beauty pageant of such high regard and look forward to
having many such associations in the future." Through
Fiat’s association with PFMI 2010, this year’s pageant
looks to become more stylish than ever.
