FCC III will be introduced at the 26th Salão Internacional do Automóvel, São Paulo, in October, in Brazil. It follows on from two previous projects: FCC I (a concept off-road sports-coupé) and FCC II (a concept "beach buggy") which were developed in Brazil by Fiat Automóveis and presented at the last two editions of Latin America's most important motor show, which this year is celebrating fifty years.

The model’s first 3D images have been prepared by the virtual design team at the Fiat Style Center for Latin America located at Betim in Brazil. “The virtual work saves us time in the prototype’s development. Our designers have much more agility in giving life to the ideas of internet users with this technology”, says Peter Fassbender, Manager of Fiat Style Center for Latin America.

A compact, urban vehicle, with media convergence and infotainment, easy to park and with zero emission. These were the requests of over 1.5 million people who visited a portal where consumers helped Fiat build the Fiat Mio, an open innovation vehicle. The vehicle design was then developed by a dedicated team of ten professionals who interacted with the web users and had their final work approved. There were over 10,000 registered ideas taken from users from over 40 countries. The technologies that are presented in FCC III were also developed from chats on the project’s web portal.

The design line that was selected in the end was dubbed "Precision" (it came out ahead of the second final contender "Sense") which on the outside is characterised by a clean, minimalist and functional design, where the large window area is a highlight. The contrasts between the side, the window areas and the rear, modular region, enable solidity. The dynamism of the waistline helps to elongate visually the compact FCC III. On the front, one of the highlights is the sides that advance on the bottom over the windshield “dome”, which, along with the headlights, create an image of strength. The wheels of the FCC III are covered by large hubs that offer better aerodynamics to the car. On the rear, the lights, as with the headlights, are positioned behind the windows, bringing simplicity to the car shape without missing the beauty that the look of the lights and headlights give to the car.

Internally, the design offers a new experience of use, inspired on a lounge, an architectonic ambience, not on the common, expected on a passenger car. Interfaces, information and entertainment gadgets will be ergonomically accessible in another scale. Inspired on the proposal that, on a future not so distant, cars will communicate with smart roads, the seats were inspired on sofas, and the steering wheel gets new shapes and functions, starting to work as a command center, closer to what the future consumers are used to on current videogames. The internal design proposal was selected to offer the most space possible comfortably to up to two users. The lines are very precise, aiming at a minimalist balance among them. The vehicle dimensions are already defined: 1560 mm width, 1530 mm height and 2500 mm length.