31.08.2010 FIAT BRAZIL'S FCC II CONCEPT CAR COLLECTS IMPORTANT DESIGN HONOUR

FIAT CONCEPT CAR II (BRAZIL)

The awards ceremony was held in São Paulo, with the presence of the manager of Centro Estilo Fiat for Latin America, Peter Fassbender, and representatives of his team.

FIAT CONCEPT CAR II (BRAZIL)

The FCC II concept was introduced at the São Paulo Motor Show almost exactly two years ago and has amassed several important design awards since.

Fiat Automóveis' FCC II (Fiat Concept Car II) is the winner of the IDEA/Brazil Award in the Gold/Transport category, promoted by Associação Objeto Brasil, in partnership with the Brazilian Export & Investment Promotion Agency (Apex Brasil). The award is the local instance of the International Design Excellence Awards (IDEA), the main design award of the United States and one of the foremost in the world. The awards ceremony was held in São Paulo, with the presence of the manager of Centro Estilo Fiat for Latin America, Peter Fassbender, and representatives of his design team.

In addition to the award in the Gold category, the FCC II was also distinguished with the José Mindlin Special IDEA Award/Brazil, which pays tribute to Brazilian bibliophile and entrepreneur José Mindlin, who was also an enthusiast and encourager of the design in Brazil. The trophy was handed to the entrepreneur’s daughter, Diana Mindlin.

In the catalogue that lists the awarded design initiatives, titled The Best Brazilian Design 2010, the Associação Objeto Brasil highlights that "bold design, sportive lines and recyclable body make up the identify of the FCC II" and concludes that the "prototype incorporates in its design and technology Fiat’s commitment to sustainability, with a differentiated product."

The team responsible for the concept of the FCC II is made up of designers Manuel Ferreira, Rafael Peixoto, Renata Tanure, Mateus Silveira, Daniel Lelis Vicentini, Leonardo Queiroz, Isabella Vianna, Paulo Nakamura and Peter Fassbender.

The FCC II concept has amassed several important design awards. In November 2009, the Fiat Concept Car II, FCC II, was the only automobile model awarded in the Brazil Design Awards, awarding ceremony organized by Abedesign (Brazilian Design Company Association), in an event during the Brazil Design Week. The FCC II concept was introduced at the São Paulo Motor Show almost exactly two years ago, while a brand-new concept developed by the Centro Estilo Fiat for Latin America and dubbed FCC III, is in the final build stages and will be presented at the next edition of the show which takes place this autumn.
 

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