To celebrate 30 years of the Panda Fiat has decided to pay tribute to this car which for years was a point of reference for young people by commissioning an artistic interpretation which will be unveiled at Paratissima 2010.

In order to celebrate 30 years of the Panda, which was originally launched in 1980, Fiat has decided to pay tribute to this car, which for years was a point of reference for young people, by commissioning an artistic interpretation which will be shown for the first time at Paratissima 2010, an event which celebrates art and emerging talents, and will then be displayed on other occasions.

The installation will consist of the presentation of 30 pieces of a Fiat Panda prepared by 30 different artists and emerging talents, each of which will propose a piece of the Panda artistically treated in their own individual style and technique. A complete car has been dismantled to provide the parts which are 4 wheels, 4 doors, 6 windows, 4 lights, 2 door mirrors, 3 seats, 2 bumpers and 1 of each of the following : bonnet, rear hatch, steering wheel, dashboard, and body (the rest !). Paratissima is currently calling for proposals, the submission deadline is September 19.


For the sixth consecutive year, Gruppo Para, in collaboration with the association Ylda, is organising a collective exhibition for young artists running alongside the international art fair “ARTissima”. Paratissima 2010 (www.paratissima.it) will take place from 3 to 7 November, and like the previous year, will be hosted in the San Salvario quarter of Turin.

The sixth edition of Paratissima, the “happening” exhibition of contemporary art, is dedicated to analogies between the kitchen, the “laboratory” of the house and the multiethnic area of San Salvario. Just as the kitchen is an area for discovering new pleasures as well as the conservation and preparation of food, so San Salvario is the location for creative and artisan activities and the forms a framework for emerging talent.

In 2009, Paratissima came of age, 375 artists, 76 events, 39 private sponsors and 69 businesses of San Salvario were involved, to which must be added 43 non-commercial spaces transformed into locations for exhibitions. The number of visitors was estimated at 40,000. Further data regarding the economic and social impact of the event on the area was gathered by the association YLDA.

This year, Paratissima 2010 will again repeat its role as the alternative event to ARTissima, offering a place for young talent, artists not yet established,  to exhibit, spiced up with DJ sets, food, drink and live performances. Paratissima utilises various locations in San Salvario, from local bars, businesses and appartments to public spaces. The artists, from around the world, can exhibit their own work with the sole condition that they respect their host location.

Given the nature of the event, its aims, participants and regional collaboration, it will be supported by the Region of Piemonte, the City of Torino and Circoscrizione 8 (the quarter of San Salvario), it forms part of the calendar of Contemporary Arts Torino Piemonte and the Torino Youth European Capital, and is also assisted by the Camera di Commercio, by the Fondazione per l’Arte della FCRT, the Compagnia di San Paolo and by various private sponsors.

© 2010 Interfuture Media/Italiaspeed