A singer-songwriter is
undertaking a European concert tour, using three Fiat
500C convertible city cars as his transport.
Israeli-born Yoav Sadan launched his road trip, called
Escape Plan 500C, on 20 September and has so far
visited 18 major cities in 10 countries, including
Milan, Paris, Lausanne, Munich, Copenhagen, Brussels and
Berlin.And
tomorrow evening the guitarist ends the tour at London’s Monto
Water Rats Theatre, for a sell-out night to bring his
popular acoustic music to British fans.
A critically acclaimed
recording artist, Yoav is particularly admired across
Europe, Canada and South Africa, where he was brought
up. His whistle stop tour of Europe in the Fiat 500C has
caught the imagination of his internet followers.
On his website Yoav
told his fans: “I’m embarking on a massive road trip
mission. I’m picking up three Fiat 500s and driving
across Europe. We’ve just discovered that all my
equipment fits in this tiny little car – and I fit in
the trunk!”
Fiat Group Automobiles
UK’s involvement is just one of many music-related
projects being undertaken by the company, following the
success of the Punto Evo Music Rooms in April this year
and sponsorship of the new Faithless single Feelin
Good this summer. In March the Fiat 500C Feelgood
Playlist – which allowed owners to share favourite
tracks, won a top innovation award.
“Yoav has a wonderful
following here in the UK and we are delighted to help
bring him to British fans,” says Elena Bernardelli,
marketing director, Fiat Group Automobiles UK and
Ireland. “The Fiat 500C makes a perfect touring car for
Yoav – especially if the weather is fine, when he can
roll the roof back and enjoy the last of any good
weather as he makes his way to the next concert.”
