31.10.2010 NEW FIAT UNO PICKS UP STRING OF IMPORTANT AWARDS IN BRAZIL

FIAT UNO WAY BRAZIL 2010

The new Fiat Uno has collected five important awards from the specialist automobile press in Brazil. It came out the big winner of the 12th Automotive Press Awards, organized by Abiauto (Brazilian Automotive Press Association) and also won in two categories of the Top Car TV Awards, dished out by journalists specialising in the automotive sector dedicated to television media.

In addition to being elected by Abiauto as the Automotive Press 2010 Best Car, the Fiat Uno also won in two other categories – Best Popular Car and Best National Car by the panel of judges made up of 73 journalists specialised in automobiles, representing newspapers, magazines and radio and TV stations throughout Brazil.

The results were determined and audited by PWC and was announced during a ceremony at which the Brazilian Minister of Development, Industry & Foreign Trade, Miguel Jorge, was present, together with all the main leaders of the national automotive industry and 270 guests. In the Top Car TV Award, the new Uno won in the Best Car up to 1,000cc and Best Car from 1,000 to 1,599cc categories.

The new model from Fiat, only launched into the Brazilian showrooms in May of this year, confirmed with these awards its success with both critics and the public. Bold in its concept and lines, Fiat Automóveis is hopeful with the Uno of redefining the compact automobile segment in Brazil and to write another success story of the brand in the Latin American nation. With its strong and vibrant range of body colours, the new 5-door hatchback is busily invading Brazilian streets and making them all the more livelier. Fiat’s strong sales results on the Brazilian market are being boosted by demand for the new Uno, which has sold more than 60,000 units since its launch, in addition to also having about 25,000 confirmed orders.

The new model debuted two new engines, the Fire 1.0 Evo and the Fire 1.4 Evo, both flex (ethanol and gasoline), which incorporate technologies to guarantee fuel savings and low levels of emissions. The Uno has also arrived in the showrooms very well equipped for a car of its category in Brazil with practical items like the more than eleven object holders throughout the car, safety items such as airbags and ABS, and comfort items including air-conditioning and CD/MP3 radio with Bluetooth, handsfree and USB connection. The Uno has also brought with it unprecedented content for its segment including a thermal windshield which has defogging function.

With the concept of the new Uno of being unique, the customer also has the possibility of personalising their car at the factory as well as with accessories available through Fiat's Brazilian dealer network. For this strategy there are countless possible combinations to choose from and for the vehicle to become practically an extension of its owner’s personality.
 

© 2010 Interfuture Media/Italiaspeed