Chrysler Canada has
announced that the Fiat 500 'Prima Edizione' which
became available to the public this morning at one
minute after midnight were completely sold out in 12
hours. Five hundred of these limited edition vehicles
were offered for sale, each with a unique numbered
badge. Canadians secured one of these vehicles with a
$500 deposit."I
don’t think Game Seven of the Stanley Cup Finals between
the Leafs and the Canadiens would sell out this
fast," said Reid Bigland, President and CEO of Chrysler
Canada. "Frankly, this just underscores the interest
Canadians have in a youthful, stylish and highly
fuel-efficient car. The 2008 European car of the year,
the Fiat 500, is just that."
The Fiat 500 Prima
Edizione is exclusively available in three colours:
Bianco (White), Rosso (Red) and Grigio (Gray). Two
equipment levels are offered, and the vehicle features
the state-of-the-art 1.4-litre MultiAir engine coupled
with a manual five-speed transmission. Production of
the Fiat 500 starts in December in Mexico and the
vehicle will begin to arrive at Canadian Fiat
dealerships in early 2011.
Founded as the
Chrysler Corporation in 1925, Chrysler Canada Inc. is
based in Windsor, Ontario, and is celebrating its 85th
anniversary this year. Chrysler Canada's product lineup
includes the Dodge Grand Caravan, Jeep Wrangler and
Chrysler 300. Chrysler Canada is a wholly owned
subsidiary of Chrysler Group which was formed in 2009
after the company emerged from bankruptcy and entered
into an alliance with the Fiat Group.
