23.03.2010 FIAT SEES ITS TOP-SELLING MODELS DELIVER IN EUROPE DURING FEBRUARY

FIAT PUNTO EVO MULTIAIR - 2010 GENEVA MOTOR SHOW
FIAT PUNTO EVO MULTIAIR - 2010 GENEVA MOTOR SHOW
FIAT PUNTO EVO MULTIAIR - 2010 GENEVA MOTOR SHOW

Fiat's best-selling and most important model, the B-segment Punto, has enjoyed an impressive year-on-year sales rise in Europe during February, up by 42.2 percent, thanks to the arrival on most major markets now of the mid-life comprehensively facelifted version, the Punto Evo (above, on display at the 80th Geneva Motor Show earlier this month).

Fiat's best-selling and most important model, the B-segment Punto, has enjoyed an impressive year-on-year sales rise in Europe during February, up by 42.2 percent, thanks to the arrival on most major markets now of the mid-life comprehensively facelifted version, the Punto Evo.

This latest version of the Punto was launched last autumn in Italy and has since been rolled out across Europe. According to automotive research body JATO Dynamics, the Punto (including the Grande Punto, Punto Classic and Punto Evo combined) saw 26,413 units sold last month compared to 18,577 units for the same month a year ago to make it the continent's fourth best-selling car for the month of February. For the year-to-date meanwhile the Punto has amassed 54,272 sales versus 35,699 for the first two months of last year and this means its sales have more than doubled (+52.0 percent).

The Panda made it two Fiat Automobiles brand models in the European top-ten last month: it was the seventh best-seller and topped its class as usual. The Panda accounted for 21,854 units in February compared to 21,024 during the same period a year ago which meant it too saw its sales rise year-on-year (+3.9 percent). This month the Panda name tag celebrated its thirtieth anniversary and the current model, a former Car of the Year award-winner has comfortably followed in the footsteps of the famous first-generation model.

Meanwhile for the year-to-date the Panda has notched up 44,110 sales compared to 38,556 units during the opening two months last year and this means it is up 14.4 percent year-on-year. The performance of the Punto and Panda helped Fiat to be the fifth best-selling brand in Europe last month.

Volkswagen’s Golf continues to dominate the sales charts through February but its reliance on German car buyers, just as this market shrinks due to the end of its scrappage scheme, puts this position in doubt for the first time in over a year. It all meant the Golf's lead over Ford’s Fiesta for the month was cut to 4,737 sales (in February last year the gap was 9,764 units). Overall, the Golf's sales were down 4.0 percent across Europe last month, mainly due to a 9.4 percent drop in Germany, its largest market, and responsible for approximately almost half of its European sales: in February it stood at 45.2 percent.

The Fiesta, which is a much stronger seller in UK, Spain and Italy, has benefitted from the German market's decline and more than halved the sales gap when compared with February 2009. These two remain clear of other top sellers, but the Renault Clio, Punto and Volkswagen Polo all posted double-digit sales gains last month. The Clio was Europe's third with 27,334 units sold last month, the biggest winner in the top-ten as it was up by 54.6 percent, although it ended up less than 1,000 units ahead of the Punto. In fifth, the VW Polo (26,026 units in February) was just under 400 units shy of the Punto, meaning the Clio, Punto and Polo were covered by a difference of just over 1,300 units. Splitting the Polo and Panda last month was the Peugeot 207 (25,295 units) which was the only other model beside the Golf to see its sales fall year-on-year (-2.1 percent). Rounding out the top ten was the Opel/Vauxhall Corsa (21,144 units, + 2.8 percent), Renault Megane (20,726 units, +40.1 percent) and finally the Opel/Vauxhall Astra (19,917 units, +17.5 percent), a performance from the new GM model that edged the Ford Focus out of the European top ten.
 

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