Fiat Automobiles' sales
in Germany continued to crumble through August,
registrations were down by nearly a half year-on-year,
considerably underperforming the overall market which
lost more than a quarter; meanwhile Alfa Romeo lost a
fifth of its sales year-on-year and Lancia shed a half.
Germany has provided slim recent pickings for Fiat which
was a major beneficial of the state government's "eco"
incentive schemes but has struggled since they were
wound up earlier this year.
Last month a total of
200,885 new passenger cars were sold in Germany which
represented sharp a 27 percent year-on-year fall as
consumers continued to shun the showrooms. The Fiat
brand saw 5,638 registrations in Germany during August
which added up to a year-on-year fall of 44.8 percent
and gave it a market share of 2.8 percent for the month.
It was slightly down of July's 51.1 percent fall though
but that drop still gave Fiat a 2.9 percent share of the
market. July also saw Fiat ignominiously positioned as
the worst performing mass-brand in Germany, this month
however it outperformed the two PSA brands, Citroën
(-48.7 percent) and Peugeot (-51.2 percent), on broadly
similar sales volumes.
Alfa Romeo, boosted by
the arrival of the new Giulietta hatchback into the
strategically-important C-segment, recorded a total of
802 registrations in Germany during August which was
down 20.4 percent year-on-year but allowed the "sports"
brand to comfortably outperform the overall market's 27
percent fall. Alfa Romeo took a 0.4 percent slice of the
market for the month. Lancia meanwhile sold just 118
cars in Germany for the month of August and that was a
year-on-year fall in volume terms by almost exactly a
half (-50.6 percent).
For the year-to-date
Germany has seen a total of
1,907,104 new car registrations which is down 28.7
percent on the same period last year. The Fiat brand has
notched up a total of 55,865 registrations so far this
year which is down by more than a half on the same
period last year (-55.9 percent) and adds up to give it
a 2.9 percent share of all sales. It leaves the Turinese
carmaker as the worst performing mass brand on the
German market for the year-to-date. Other big losers so
far this year include Toyota/Lexus (-51.9 percent),
Peugeot (-41.1 percent), SEAT (-36.8 percent), Ford (-35
percent), Renault/Dacia (-34.6 percent) and VW (-24.5
percent).
The picture after the
first eight months of the year in Germany is very little
better at the two niche Fiat Group Automobiles (FGA)
brands: Alfa Romeo has a total of 5,130 registrations
for the year-to-date, down 42.4 percent on the same
period last year, to give it a 0.3 percent slice of the
market, while Lancia has just nudged into four figures,
it has 1,028 sales for the year so far, down 61.3
percent year-on-year, making it the biggest year-on-year
loser of any brand in Germany this year.
