Comparing Chrysler Group to its Detroit rivals for last month, Ford was the big winner, up 24.3 percent, while GM climbed 12.2 percent. Of the Japanese brands Nissan was the rosiest performer on the U.S. market during November, up 26.8 percent year-on-year, while Honda climbed by 21.1 percent. Toyota though suffered once again, down 3.3 percent.

November represents the eighth consecutive month of year-over-year sales increases for Chrysler Group although it is well short of the 90,000 unit monthly "survival" target that CEO Sergio Marchionne previously outlined. However in nine of the 11 months this year Chrysler Group's monthly sales increased over sales in the previous month.

“We are pleased with the sales momentum that has been building this year, and elated now that we are showing off the vehicles that we’ve been talking about,” said Fred Diaz, President and Chief Executive Officer – Ram Truck Brand and Lead Executive for U.S. Sales. “Our all-new and significantly-refreshed vehicles were well-received during the Los Angeles Auto Show preview and by media at our driving event in San Francisco in November.”

Chrysler Group finished the month with a 79-day supply of inventory (243,206 units). U.S. industry sales figures for November are projected at an estimated 12.2 SAAR.

November 2010 U.S. Sales Highlights

Jeep Brand

The Jeep Brand posted a 58 percent sales increase compared with the same month a year ago. Sales of the Jeep Grand Cherokee, the brand’s volume leader, increased 256 percent in November versus a year ago. The Jeep Brand unveiled the Jeep Grand Cherokee Overland Summit during the Los Angeles Auto Show in November. The brand also revealed the premium edition Jeep Liberty Jet. Both models arrive in dealerships soon and expand the reach of the brand’s lineup. Sales of the Jeep Wrangler, with its refeshed interior for 2011, increased 34 percent in November, while sales of the Jeep Patriot, the affordable compact SUV, were up 43 percent in November. The all-new 2011 Jeep Grand Cherokee has been named “2011 Urban Truck of the Year” by editors of Decisive Auto magazine and a panel of 15 independent automotive journalists. The Urban Vehicles of the Year will be formally presented at the 15th Annual Urban Wheel Awards on January 9, 2011, leading into the North American International Auto Show activities. The “Urban Truck of the Year” is the latest in a list of awards the 2011 Grand Cherokee has recently captured.

Ram Truck Brand

The Ram Truck Brand posted a 67 percent sales increase in November, on the heels of winning the Texas Auto Writers Association’s annual “Texas Truck Rodeo.” Not only did the 2011 Ram 1500 win the title, “Truck of Texas,” the Ram Truck Brand also swept every category it entered, securing wins for newly-introduced Ram Laramie Longhorn as “Luxury Pickup Truck of Texas,” Ram 1500 Outdoorsman as “Full Size Pickup Truck of Texas” and Ram Power Wagon as “Heavy Duty Pickup Truck of Texas.” Ram pickup truck sales increased 86 percent in November as both light- and heavy-duty truck sales contributed to the increase. Heavy-Duty Trucks posted a triple digit percentage sales increase in November. Dodge Dakota sales also were up 26 percent last month compared with November 2009.

Dodge Brand

Dodge fell 12 percent in November, and there were very few positives as red ink spread across its sales data. The Dodge Challenger however saw its sales increase 22 percent compared to the same month a year ago. The Dodge Challenger muscle car has posted a sales increase in every month since March, compared to a year ago. Sales of the Dodge Nitro, the brand’s first mid-size SUV and another strong sales performer this year, were up 88 percent in November. The Dodge Brand is introducing six new or revamped 2011 vehicles. Between the end of this year and early next, the brand will fill dealer showrooms with several new or updated Dodge products, including the new 2011 Dodge Durango, a three-row sport-utility vehicle; the new 2011 Dodge Charger, the brand’s performance flagship vehicle; the new 2011 Dodge Journey mid-size crossover; the new 2011 Dodge Avenger and the new 2011 Dodge Grand Caravan. Also due is the Dodge Challenger SRT8 392, with the 392-cubic inch HEMI V-8 for the street.

Chrysler Brand

The Chrysler brand fell by nearly a quarter last month. The Chrysler Town & Country minivan, the brand’s volume leader, has been a solid sales performer this year although it was down 9 percent year-on-year in November. Sales of the Town & Country are up 35 percent this year through November compared with the same period in 2009. The Chrysler Brand introduced its refreshed Sebring, now known at the 2011 Chrysler 200, sedan and the improved 2011 Chrysler Town & Country minivan during the Los Angeles Auto Show in November.