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Lamborghini has opened two further
dealerships in China: Lamborghini Xiamen in
the flourishing Fujian Province; and
Lamborghini Shanghai Central in Shanghai
Xintiandi (above), a well known luxury
center, making a total of nine locations in
China and Hong Kong. |
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Lamborghini has
opened two further dealerships in China: Lamborghini
Xiamen in the flourishing Fujian Province; and
Lamborghini Shanghai Central in Shanghai Xintiandi, a
well known luxury
center, making a total of nine locations in China and
Hong Kong.
Stephan Winkelmann, President and CEO of Automobili
Lamborghini S.p.A., said: “Xiamen is one of the most
important economic centers of China and an important
strategic location for the marque, and along with
Lamborghini Shanghai Central reinforces our growing
brand presence and strategy for serving the strong East
China market.”
Lamborghini has seen more than 100 percent growth in
Chinese sales volumes for the 2010 year to date compared
to 2009. Moreover, Lamborghini’s market share in the
exclusive sports car segment has increased year to date
from 14.9 percent in 2009 to 23 percent in 2010.
The dealerships in Xiamen and Shanghai Central are the
latest developments in Automobili Lamborghini’s strategy
for growing its robust worldwide network, and reflect
the significant success already achieved by the brand in
China. In addition to Xiamen and the two dealerships in
Shanghai, Lamborghini operates six dealerships in
Guangzhou, Beijing, Chengdu, Hangzhou, Shenzhen and Hong
Kong.
“China continues as one of our most important markets,
where we continue to forecast growth,” said Stephan
Winkelmann. “The Chinese luxury market continues
exponential growth in line with the country’s economic
development. The extreme, uncompromising and Italian
appeal of the Lamborghini brand is now well established
and sought-out by the discerning Chinese luxury
consumer.”
Xiamen, with its reputation as “The Garden City”, is an
important Chinese financial center. The new showroom is
operated by top-ten Chinese dealer group Enjoyauto Ltd.
Meanwhile Lamborghini’s second Shanghai showroom is
located in the heart of Shanghai’s Central Business
District, among the city’s leading businesses and
international luxury brands.
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