15.05.2010 LANCIA ALL AT SEA IN CANNES

LANCIA - CANNNES FILM FESTIVAL 2010
LANCIA - CANNNES FILM FESTIVAL 2010

The Signora del Vento, an 85 meters sailing vessel which has been plying the oceans since 1962, is now a feature at the Cannes Film Festival hosting an exclusive Lancia Café in the shade of its imposing black sails, over 3,000 m2, bearing the distinctive Lancia logo.

This historic vessel is forming the venue for a string of international cinema events during the 63rd Cannes Cinema Festival, which opened last week and runs until 23rd May. The decks of the Signora del Vento are hosting parties, meetings, press conferences and interviews with the stars of world cinema.

The first event on board the sailing vessel took place last Wednesday from 5 pm to 7 pm, when there was a special meeting with the international press before the showing of Ridley Scott’s film Robin Hood, starring Russell Crowe and Cate Blanchett. The evening then continued with the Festival’s opening party – an event sponsored by Lancia – at the Majestic Beach, with around a thousand guests attending.

The “Signora del Vento” will be under the spotlights at other exclusive events over the next week. As an example, today, the evening before the Formula 1 Grand Prix, the ship will be in the waters off the Principality of Monaco and will host the Black Moon Benefit Gala, organised by Lancia and Mandela Day under the aegis of His Majesty Prince Albert II of Monaco.

Lastly, reflecting the collaboration between Mediaset Premium and Lancia, the three masted yacht is hosting the Premium Cinema corner, venue for meetings with world cinema celebrities for the duration of the Festival. Further, at 8.40 pm every evening, Premium Cinema is broadcasting a program for its viewers to keep up with the best of the Festival and its parallel events, including those organised by Lancia.
 

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