11.01.2010 PIAGGIO GROUP POSTS FULL YEAR GAINS IN THE ITALIAN TWO-WHEEL MARKET

PIAGGIO SCOOTER

The Piaggio Group posted further growth in its aggregate share of the Italian two-wheeler market in 2009, taking its slice to 30.2 percent of the total market which is 1.7 percentage points higher than in 2008.

According to data on overall trends in the sector in 2009 published last week by Confindustria Ancma, the association of Italy’s leading two-wheeler constructors, the increase stems in particular from excellent progress in over 50cc scooters, an area in which the Piaggio Group once again recorded an impressive performance with a 30.8 percent market share in December. Its overall share for 2009 was 33.6 percent, an increase of 2.1 percentage points over 2008.

The Italian group also reported healthy performance in the over 50cc motorcycles category, thanks to the Aprilia and Moto Guzzi brands: in this segment, the Piaggio Group’s share of the Italian market in rose to 6.9 percent in the month of December – closing the year 2009 with a 5.5 percent market share, 0.2 percent higher than in 2008. Performance was particularly good in the high-power motorcycle market (over 700 cc), an area in which the Piaggio Group accounted for an 8.0 percent share of the market in 2009, up 1.3 percent over 2008.

Among the most successful product ranges on the Italian market, the Piaggio Group represented five of the ten bestselling lines in over 50cc scooter segment in 2009: Piaggio Beverly and Liberty, Scarabeo, Vespa GTS and Vespa LX.
 

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